Core Insights - The IFA 2025 showcased a significant increase in Chinese participation, with 764 exhibitors compared to 420 the previous year, marking a historic high and representing over one-third of total exhibitors [1] - Chinese home appliance companies are leveraging AI technology to drive innovation across various sectors, including displays, kitchen appliances, and robotics, transitioning from product export to a model export strategy [1][2] AI Technology Implementation - Haier launched the "AI Eye" technology at IFA 2025, enabling appliances to perceive and think, with smart refrigerators and washing machines optimizing their functions through AI [2] - The integration of AI into products is no longer a standalone feature but a core service element, with companies like Haier and TCL showcasing a wide range of AI-driven home appliances [2][3] International Brand Development - Chinese companies are deepening their overseas market presence through factory investments and partnerships, with Haier planning to launch its "AI Eye" series in major European markets [6][7] - Long-term strategies include enhancing local channel construction and improving service experiences to better meet local consumer demands, particularly in Europe, Australia, and Indonesia [7] Market Trends and Innovations - The IFA 2025 highlighted the trend of AI's comprehensive integration and the deep fusion of ecosystems, with companies like Hisense and TCL presenting advanced display technologies and smart home solutions [3][4] - The continuous investment in AI chips, algorithms, and data technologies by Chinese appliance manufacturers is translating into market advantages and brand recognition [4]