Core Insights - The annual "99 Fun Festival" organized by Quzi Group focuses on AI marketing and integrates social responsibility through the "Quzi Public Welfare" interactive area in collaboration with Tencent Charity [1][3][7] Group 1: AI Marketing and Public Welfare - The "Quzi Public Welfare" area utilizes AI interactive terminals to combine gamified experiences with charitable participation, allowing participants to support the "Dreaming of Rural Children" project through their interactions [3][9] - Each successful interaction triggers a directed donation and generates a personalized electronic charity certificate, promoting lightweight participation in philanthropy [3][9] Group 2: Community Engagement - The "Love Notes" interactive wall attracted many participants, allowing them to write encouraging messages for rural children, fostering a sense of connection and support [5][9] - The initiative aims to integrate philanthropy into daily life, making it easier for users to engage in charitable actions through technology [7] Group 3: Long-term Commitment to Education - Quzi Group has been committed to educational support since 2019, investing over 5 million yuan and providing AI training to over 300 students to enhance their digital literacy and employability [9] Group 4: Sustainability Practices - The "99 Fun Festival" emphasizes sustainability, using recyclable materials for the ESG area and equipping AI terminals with low-power chips, achieving over 40% energy savings compared to traditional devices [11] - The modular design of the equipment facilitates maintenance and upgrades, significantly extending its lifespan and reducing electronic waste [11] Group 5: Social Value and Technological Innovation - The festival showcases how AI can transform marketing while also connecting social values, with Quzi Group integrating "goodness" and "green" into user experiences [13] - Quzi Group received the "2025 ESG Model Enterprise Award" at the Fourth International Green Zero Carbon Festival for its innovative practices in the ESG field [13]