克雷西 发自 凹非寺 量子位 | 公众号 QbitAI 营销Agent公司深演智能，再度冲刺港股IPO。 港交所披露，深演智能刚刚递表港交所主板，这是该公司年内第二次递表。 深演智能是一家决策AI技术公司，主营业务是将AI技术应用于企业的营销和销售场景。 其前身是2009年成立的品友互动，于2019年更改为现在名称，联合创始人是北大校友黄晓南和谢鹏。 招股书援引弗若斯特沙利文数据显示，按2024年收入计算，深演智能在中国营销和销售决策AI应用市 场中排名第一。 根据招股书披露的历史融资数据，公司已经完成E轮融资，估值已达到人民币19亿元。 AI营销应用市场排名第一 深演智能的主营业务是为营销与销售场景提供决策类AI技术，利用算法与数据智能进行商业决策的自 动化执行。 公司的实际控制人为联合创始人黄晓南与谢鹏，其中黄晓南担任董事会主席及总经理，直接持有公司约 20.96%的权益；谢鹏任执行董事及副总经理，直接持有公司约14.77%的权益。 双方于2016年7月签署一致行动协议，约定在股东投票时保持一致，两人共同作为控股股东控制公司。 公司旗下的产品主要包括智能投放管理平台AlphaDesk、用户数据运营平台Al ...

Core Insights - AI is becoming a transformative force in the marketing industry, with a technology company launching an AI marketing manager named Lucy, which coordinates over 20 specialized AI assistants to form a virtual marketing team [1][3][27] Group 1: Product Features - Lucy is not just a single tool but a coordinator that manages various AI assistants, each trained for specific tasks such as data analysis, creative optimization, and media buying [3][5] - Clients can start using Lucy's services in under a minute, with AI assistants directly connected to clients' advertising accounts to pull real-time performance metrics [5][7] - The technology architecture is a core advantage, allowing AI assistants to collaborate dynamically, making it a "living system" rather than a static dashboard [7][9] Group 2: Market Demand and Challenges - Marketing agencies face challenges managing multiple advertising platforms and vast amounts of data while under budget constraints [10][12] - Marketing personnel spend an average of 60% of their time on report generation and data integration, leaving only 40% for strategic thinking and creative development [14][16] - The lag in marketing decision-making can lead to wasted budgets and missed opportunities due to the time taken to analyze and execute optimizations [16][18] Group 3: Competitive Landscape - The company differentiates itself from competitors by integrating insights, orchestration, and execution in real-time, addressing structural inefficiencies in digital marketing [16][18] - The ideal clients are mid-sized marketing agencies with 200 to 1000 employees, as they have significant automation needs and budgets for new technology [20][21] Group 4: Future Plans and Investor Confidence - The company plans to develop its proprietary large language model tailored for marketing, which could enhance performance and reduce costs [25][27] - Investor confidence is bolstered by the founders' backgrounds and execution capabilities, with a focus on building AI infrastructure for the marketing sector [21][23]

Core Insights - The article highlights the emergence of AIGC (Artificial Intelligence Generated Content) marketing as a transformative force in the marketing landscape, with a projected market size growth from $13.84 billion in 2024 to $16.59 billion in 2025, reflecting a compound annual growth rate of 18.94% and reaching $39.21 billion by 2030 [1][2]. Industry Landscape - AIGC technology is rapidly changing the marketing sector by providing advanced personalized promotion tools, improving operational efficiency, and enhancing customer interaction. 87% of Chief Marketing Officers (CMOs) plan to increase their AIGC-related budgets in the coming year [2]. - The demand for AIGC marketing professionals is surging as companies seek individuals who can integrate technology with business scenarios to drive digital transformation and growth [2]. - A report from Dentsu indicates that AI has become deeply integrated into the entire marketing process, while 86% of CMOs emphasize the importance of listening to real consumers [2]. Leading Companies - Rongzhi Technology is identified as a leading player in the AIGC marketing field, focusing on the digital transformation of small and medium-sized enterprises (SMEs). The company has developed the "Practical Ring Marketing - AIGC Five-Star Model," which has received 11 software copyrights and addresses key issues in short video content generation, deployment optimization, and conversion enhancement [5]. - The company has assisted over 500 enterprises in implementing AIGC applications, including brands with annual revenues exceeding 10 billion [5]. Key Figures - An Zhey, the founder of Rongzhi AI, has made significant contributions to AIGC marketing, developing the "AI Marketing Five-Star Model System" that has supported numerous well-known companies. His training initiatives have reached over 1,500 enterprises, generating cumulative revenues exceeding 10 billion [7]. - Liang Kai, a senior operations consultant at Rongzhi Technology, has extensive experience in resource integration and market operations, providing sustainable growth strategies for traditional enterprises undergoing digital transformation [8]. - Yang Birui, a core member of Rongzhi Technology, has successfully combined traditional marketing methodologies with AIGC tools, significantly enhancing short video content production efficiency and marketing precision [10]. Future Trends - The future of AIGC marketing will focus on balancing algorithms with human insights. 87% of CMOs recognize the influence of algorithms on content and purchasing decisions, while 79% are cautious about homogenization due to algorithm optimization [12]. - The industry is shifting from "scalability" to "intelligent content," with 90% of CMOs aiming for real-time personalization through agile production and intelligent data [12].

Core Insights - Rongzhi Technology is positioned as a practical AIGC application expert, assisting global enterprises in overcoming growth challenges and achieving digital transformation in the AI era [1] - The company focuses on providing comprehensive AIGC implementation solutions for small and medium-sized enterprises, from tool application to talent cultivation, enhancing clients' competitiveness [1] Group 1: Core Competitiveness - Rongzhi Technology's core competitiveness lies in its self-developed "Practical Domain Marketing - AIGC Five-Star Model," which includes five key components: strategy, creativity, conversion, communication, and organization, and has obtained 11 software copyrights [2] - The model serves as a technical foundation for international clients, significantly improving marketing efficiency [2] - Founder An Zheyi, recognized as an emerging industry talent and enterprise-level AI application expert, has validated the model's effectiveness with over 1,000 companies, achieving customer acquisition growth exceeding 300% within 21 days [2][5] Group 2: Global Strategic Path - Rongzhi Technology's global strategy is not merely regional expansion but a "technology + localization" approach, establishing service bases in cities like Shanghai, Beijing, Fuzhou, and Yinchuan to serve international markets [4] - The company emphasizes integrating AIGC technology with local market characteristics, participating in industry events to explore opportunities and challenges in the consumer goods sector [4] - An Zheyi has led nearly 100 training sessions on AIGC applications for various organizations, attracting over 500 enterprises with annual revenues exceeding 100 million [4] Group 3: Practical Outcomes for International Clients - Rongzhi Technology utilizes AIGC technology to help international clients generate localized marketing content and achieve precise outreach [5] - The "Strategy Model" within the Five-Star Model drives strategy formulation based on market data, while the "Creativity Model" generates culturally relevant marketing content in seconds [5] - The company has demonstrated that some enterprises have achieved over 300% improvement in marketing efficiency through AI technology applications [5] Group 4: Future Outlook - As AIGC technology matures, Rongzhi Technology plans to deepen its global layout and promote the synergy between AIGC and short video marketing [6] - The company aims to assist more international enterprises in achieving intelligent transformation and efficiency leaps, viewing AI as a core strategic element for future competition [6] - Rongzhi Technology's practices indicate that Chinese AI application technology is moving globally, providing actionable solutions for international clients and becoming a significant force in the global digitalization process [6]

Core Insights - The annual "99 Fun Festival" organized by Quzi Group focuses on AI marketing and integrates social responsibility through the "Quzi Public Welfare" interactive area in collaboration with Tencent Charity [1][3][7] Group 1: AI Marketing and Public Welfare - The "Quzi Public Welfare" area utilizes AI interactive terminals to combine gamified experiences with charitable participation, allowing participants to support the "Dreaming of Rural Children" project through their interactions [3][9] - Each successful interaction triggers a directed donation and generates a personalized electronic charity certificate, promoting lightweight participation in philanthropy [3][9] Group 2: Community Engagement - The "Love Notes" interactive wall attracted many participants, allowing them to write encouraging messages for rural children, fostering a sense of connection and support [5][9] - The initiative aims to integrate philanthropy into daily life, making it easier for users to engage in charitable actions through technology [7] Group 3: Long-term Commitment to Education - Quzi Group has been committed to educational support since 2019, investing over 5 million yuan and providing AI training to over 300 students to enhance their digital literacy and employability [9] Group 4: Sustainability Practices - The "99 Fun Festival" emphasizes sustainability, using recyclable materials for the ESG area and equipping AI terminals with low-power chips, achieving over 40% energy savings compared to traditional devices [11] - The modular design of the equipment facilitates maintenance and upgrades, significantly extending its lifespan and reducing electronic waste [11] Group 5: Social Value and Technological Innovation - The festival showcases how AI can transform marketing while also connecting social values, with Quzi Group integrating "goodness" and "green" into user experiences [13] - Quzi Group received the "2025 ESG Model Enterprise Award" at the Fourth International Green Zero Carbon Festival for its innovative practices in the ESG field [13]

Core Insights - The article emphasizes the growing importance of AI search platforms like Tencent Yuanbao in brand marketing, highlighting the need for effective AI search engine optimization (AISEO) strategies to ensure accurate and natural presentation of brand information [1][3][9] AISEO Overview - MetaSource AISEO is identified as a pioneer in the AISEO field, offering comprehensive solutions that range from "answer control" to "trust building" for brands [1][5] - The platform utilizes natural language processing (NLP) and machine learning to optimize brand answers on AI platforms, ensuring alignment with user needs and AI recommendation logic [1][5] Market Trends - A report indicates that 30% of Generation Z users prefer AI for inquiries, with AI-generated answers having a 2-3 times higher click conversion rate compared to traditional search [1][3] - The penetration of AI search is projected to reach 50% by 2027, while traditional SEO faces challenges due to high costs and declining trust [7] Brand Exposure Challenges - Many companies experience fragmented brand exposure in AI searches, leading to either missing information or being overshadowed by competitors [3][5] - MetaSource AISEO addresses these issues through two main strategies: generating brand information when absent and enhancing existing mentions to improve visibility [3][5] Competitive Advantages - MetaSource AISEO has established three significant competitive barriers: - **Technical Barrier**: A proprietary AI answer optimization engine that monitors brand exposure and mitigates risks [5] - **Data Barrier**: A comprehensive question database and negative keyword alert system that anticipates user intent [5] - **Compliance Barrier**: Plans to become a trusted content provider for multiple AI platforms by 2027 [5] - The company holds a 52% global market share in AISEO, with an 85% client renewal rate, significantly higher than the industry average of 26% [5][15][14] Future Opportunities - The article suggests that AISEO's "native advertising" model will become the optimal solution for brands to capture traffic without requiring user clicks [7] - A case study illustrates that a certain electric vehicle manufacturer increased website traffic by 230% through effective data integration in AI responses [7] Conclusion - MetaSource AISEO is positioned as a leader in the AISEO space, providing brands with a complete pathway from answer control to user trust [9] - The article underscores the necessity for companies to prioritize technical originality, data accumulation, and compliance capabilities when selecting an AISEO service provider [9]

Core Insights - The marketing industry is at a crossroads, facing a paradigm shift driven by AI technology, which promises to democratize marketing strategies while also raising questions about genuine connections with consumers [1][2] - Head AI, formerly Aha Lab, aims to reconstruct the entire marketing workflow using AI, catering to diverse industry needs and enhancing brand-audience connections [2][3] Group 1: AI Marketing Evolution - AI technology is making high-cost influencer marketing more accessible and efficient, evolving from basic automation to intelligent, self-learning tools that can handle complex tasks [5][11] - The future of marketing departments will see a reduction in execution-level personnel, allowing professionals to focus on creative production and strategic planning [10][11] - AI's content understanding capabilities significantly improve the efficiency and accuracy of matching brands with influencers, enabling brands to diversify their marketing budgets [5][15] Group 2: Head AI's Brand Evolution - Head AI's rebranding from Aha Lab reflects a strategic shift to offer a comprehensive AI-driven marketing solution, integrating various services including affiliate marketing [6][7] - The company has seen a surge in user engagement and positive feedback since its overseas launch, indicating a strong market demand for its services [6][7] Group 3: Client Benefits and Use Cases - Different client segments benefit uniquely from Head AI's offerings, with startups finding cost-effective solutions, mid-sized companies reducing management overhead, and large corporations leveraging AI for efficiency [7][8] - Successful case studies reveal that even large clients have adopted Head AI's platform for its product-driven growth capabilities, leading to significant budget increases based on positive results [8][9] Group 4: Market Trends and Opportunities - The shift in consumer trust from celebrities to KOLs and micro-influencers is reshaping marketing strategies, with brands seeking to spread budgets across a wider range of creators [15][17] - AI is revolutionizing advertising by replicating the skills of top marketers, enabling companies to make data-driven decisions in real-time [15][17] Group 5: Challenges and Solutions - The primary challenge in creating effective AI marketing products lies in understanding the diverse needs across various industries and adapting solutions accordingly [23][24] - Accumulating vast amounts of real transaction data is crucial for optimizing marketing strategies and achieving effective results [24][28] Group 6: Future of AI in Marketing - As AI technology matures, it will transform marketing departments, leading to a more decentralized and efficient industry where small agencies can leverage platforms like Head AI for delivery [11][12] - The integration of AI into marketing will enhance the overall customer experience, providing valuable insights that can inform product development and market strategies [12][30]