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米奥会展20250723
2025-07-25 00:52
Summary of the Conference Call for Miao Exhibition Industry and Company Overview - The conference call focuses on Miao Exhibition, a company involved in organizing trade shows and exhibitions, particularly in emerging markets like India, Southeast Asia, and the Middle East [2][3][4]. Key Points and Arguments 1. **Impact of Indian Visa Policy**: The reopening of Indian tourist visas is expected to facilitate business visas, providing Miao Exhibition with opportunities to host events in India, which was the company's second-largest revenue source before the pandemic [2][3]. 2. **Upcoming Events in India**: Miao Exhibition plans to host a major event in December 2025 with 1,000 booths, with the potential to expand to 2,000 booths. The company has secured venues and established good relationships with local suppliers [2][3][4]. 3. **Performance in Q2 2025**: The company completed approximately 4,450 booths across events in Japan, Vietnam, Indonesia, and Dubai. However, a planned event in the U.S. was canceled due to tariff issues, leaving around 2,800 booths in Brazil, Mexico, and South Africa for Q3 [2][5]. 4. **Significance of Q4 2025**: The success of the Indian event in Q4 is crucial, as it is expected to account for over 60% of the company's annual revenue [2][5]. 5. **Shift in Market Focus**: Due to U.S.-China trade tensions, companies are increasingly looking towards emerging markets in the Middle East, ASEAN, and Latin America. The number of booths planned for Saudi Arabia has increased from 1,000 to 1,500-1,600, indicating a strategic shift [2][6]. 6. **AI Exhibition Product**: The AI exhibition product launched in January 2025 has improved visitor experience and efficiency, with expectations of significant revenue growth from its application this year [2][7]. 7. **Sales Performance**: In Q2 2025, the company achieved a significant onsite transaction amount of $90 million at the Vietnam exhibition, despite overall sales being under pressure due to a shift in focus towards profitability [2][8][9]. 8. **Future Plans for 2026**: Miao Exhibition aims to expand its exhibition scale in existing countries, particularly in the industrial machinery sector, with a focus on Indonesia, Saudi Arabia, Brazil, and Mexico [2][10][12]. 9. **Vietnam Exhibition Strategy**: In 2025, exhibitions in Vietnam will focus on consumer trade, while the industrial machinery exhibition will move to Hanoi in 2026 due to the concentration of factories in that area [2][11]. 10. **Middle East Market Development**: The company plans to expand its exhibition scale in Dubai and aims to host 1,500-1,600 booths in Saudi Arabia in 2025, increasing to at least 2,500 booths by 2026 [2][12]. 11. **Global Development Focus**: The company's global strategy for the next two years will concentrate on Southeast Asia and the Middle East, with plans to diversify and increase the number of exhibitions in these regions [2][13][14]. Other Important Insights - The company has established a mature buyer network pre-pandemic and has maintained connections through online exhibitions during the pandemic, which is expected to help in recovering and expanding its buyer base [2][4]. - The cost structure in India is favorable, with higher profit margins compared to Dubai, making successful exhibitions in India critical for overall profitability [2][4].