Core Viewpoint - The company, Jiangxi Shike Interactive Technology Co., Ltd., reported significant growth in its 2025 semi-annual results, with a revenue increase of 289.37% year-on-year, reaching 318 million yuan, and a net profit increase of 55.92%, amounting to 8.6041 million yuan [1]. Group 1: Business Performance - The company achieved a revenue of 318 million yuan in the first half of 2025, marking a year-on-year growth of 289.37% [1] - The net profit attributable to shareholders was 8.6041 million yuan, reflecting a year-on-year increase of 55.92% [1] - The non-recurring net profit was 8.6099 million yuan, with a year-on-year growth of 55.51% [1] Group 2: Business Segments - The company has developed a comprehensive cultural business focusing on digital marketing services and micro-short drama [2] - In the advertising segment, the company has deepened cooperation with major platforms like Douyin and Tencent, and has official certification from TikTok, enabling it to expand its international business [2] - The micro-short drama segment generated nearly 100 million yuan in revenue in its first year, with 162 million yuan in the first half of 2025 alone [3] Group 3: Innovation and Technology - The company has invested in AI tools to enhance efficiency and reduce costs, achieving a cost reduction of approximately 20% compared to traditional methods [2] - The company holds 7 invention patents, 43 software copyrights, and 30 work registration certificates, showcasing its commitment to technology development [2] - The first AI dynamic comic short drama has been launched, significantly reducing production time and costs by 70%-90% [4] Group 4: Market Expansion - The company has launched an overseas short drama app, focusing on Southeast Asia and Japan, with initial user engagement showing good activity and retention rates [5] - The overseas platform FreeShort has released around 300 works, with notable titles trending in Japan and Southeast Asia [5] - The company aims to strengthen its competitive advantage in internet marketing and digital content through continuous AI technology enhancement and strategic market exploration [5]