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2025 釜山国际广告节传捷报:中国选手包揽 New Star 金奖与水晶奖,创历史突破
Jing Ji Guan Cha Bao· 2025-08-31 12:48
Group 1 - The core achievement of the 2025 Busan International Advertising Festival is that Chinese contestants won both the New Star Gold Award and the Crystal Award, marking a historic breakthrough for China in this competition [1] - The winning team, consisting of Su Yue and Lu Yixiao from Guangdong Advertising Group, stood out with their innovative solution aimed at breaking down AI cognitive barriers and promoting the everyday use of AI [2][3] - The New Star Global Youth Creative Competition attracted 41 teams from around the world, emphasizing high demands for creative explosiveness, professional execution, and teamwork within a limited timeframe [3][4] Group 2 - The winning concept involved transforming AI tools into physical gift cards placed in supermarkets, allowing users to intuitively understand AI's practical applications, thereby reducing fear and distance associated with AI technology [2][3] - The competition serves as a significant platform for young advertisers to showcase their talents and foster cross-cultural communication, enhancing their international perspective and professional skills [4] - The success of Chinese contestants in this event highlights the unique value of Chinese youth creativity in the global advertising industry [4]