Core Viewpoint - The annual 818 Wealth Management Festival has commenced, with over 25 securities firms participating, showcasing innovative activities and leveraging AI tools to enhance investor engagement and education [1][2][9]. Group 1: Event Overview - The 818 Wealth Management Festival features participation from major securities firms such as Guotai Junan, Shanghai Securities, and Changcheng Securities, among others [1][2]. - This year's festival includes interactive experiences, live broadcasts, and various promotional gifts, emphasizing the integration of AI technologies [1][2][5]. Group 2: Innovations and Activities - Securities firms are increasing resource investments and extending the duration of the festival to enhance investor participation [2][3]. - Notable activities include Guotai Junan's "AI Investment Carnival" and Shanghai Securities' "T0 Trading" service, which utilizes AI for predictive trading strategies [5][6]. Group 3: Interactive Features - Many firms are introducing gamified elements to their activities, such as Minsheng Securities' "Money Tree" interactive game and Changcheng Securities' card collection game [7][8]. - These interactive features aim to educate investors while providing opportunities to win rewards and experience investment products [7][8]. Group 4: Long-term Strategy - The festival marks a shift from short-term promotions to a focus on long-term customer value, with firms like Wanlian Securities launching new investment brands and services [9][10]. - The event serves as a platform for customer acquisition, product promotion, and enhancing brand influence in wealth management [10].