Core Insights - The article discusses the integration of technology in cultural tourism in Shaanxi, particularly in Xi'an, where AR and XR technologies are enhancing visitor experiences by making historical figures and artifacts interactive and immersive [1][2]. Group 1: Technological Integration in Cultural Tourism - The use of AR technology allows historical poets to interact with visitors, while XR technology brings the Terracotta Army to life, showcasing its original colors and weaponry [1]. - The Shaanxi provincial government aims to drive cultural tourism consumption upgrades through technological innovation, with a target of exceeding 1 trillion RMB in revenue from key cultural tourism industries by 2026 [1]. Group 2: Policy and Recommendations - Representatives at the Shaanxi Two Sessions emphasized the need for a provincial-level fund to support the application of XR and AI technologies in cultural heritage activation and immersive experiences [2]. - Suggestions include collaborations between museums, travel agencies, and cultural creative institutions to develop unique cultural IPs, enhancing the integration of exhibition, experience, and consumption in tourism [3]. Group 3: Practical Applications and Future Directions - The article highlights the emergence of immersive experiences in traditional performances, such as allowing visitors to participate in Qin opera, thus breaking the barrier between stage and audience [4]. - There is a focus on developing digital assets and interactive cultural products to unlock digital consumption potential, with initiatives already underway in some museums to create limited digital collectibles from cultural artifacts [4].