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江西推动文旅深度融合发展 赣风鄱韵引客来
Ren Min Ri Bao· 2025-10-21 21:47
Core Insights - Jiangxi province is leveraging digital technology to enhance cultural tourism, integrating cultural heritage with modern tourism experiences [1][2][3] - The province has initiated overseas promotional campaigns to boost international tourism, targeting markets in Malaysia, Morocco, and regions like Hong Kong and Macau [2][3] - Significant investments and partnerships are being formed to support the development of the cultural tourism industry, with a focus on innovative policies and industry competitiveness [3] Group 1: Cultural and Tourism Integration - Digital technology is being utilized to bring cultural artifacts to life, enhancing visitor engagement through interactive experiences at museums [1] - New cultural tourism scenes are being developed, combining local cultural elements with modern technology to enrich visitor experiences [1] Group 2: International Promotion and Market Expansion - Jiangxi has launched an overseas promotion plan to increase its tourism visibility and reputation, conducting promotional activities in various countries [2] - The province hosted its first cultural and tourism development conference, facilitating partnerships with over 170 travel agencies and cultural tourism groups [2] Group 3: Investment and Economic Impact - A recent investment cooperation meeting resulted in 25 signed projects worth a total of 30.26 billion yuan, indicating strong interest from leading cultural tourism enterprises [3] - In 2024, Jiangxi is projected to receive nearly 600 million domestic tourists, with tourism consumption reaching approximately 600 billion yuan [3]