Core Insights - The article highlights that DESSMANN has achieved a record-breaking "ten consecutive championships" in sales and volume across all platforms during the 2025 618 shopping festival, marking ten years of leading the smart lock industry [1][8]. Sales Performance - DESSMANN's total sales and volume increased by 88% year-on-year during the 618 event, with high-end market sales and volume experiencing a remarkable growth of 245% [4][6]. - The company dominated multiple official rankings, including first place in the Douyin 618 official basic building materials brand list, Tmall's whole-house smart store list, and JD's smart door lock brand list [4][8]. Product Leadership - DESSMANN maintained its leadership in four major smart lock categories, including fully automatic smart locks, facial recognition locks, palm vein smart locks, and visual large-screen smart locks, with significant year-on-year sales growth of 192%, 587%, 268%, and 443% respectively [11][12]. - The introduction of new technologies such as the AI smart butler Miya and advanced features like IP66 waterproof technology and the largest solid-state battery in the industry further solidifies DESSMANN's technological strength [12][20]. Market Strategy - DESSMANN's strategy of focusing on the mid-to-high-end market has allowed it to lead across various price segments, promoting healthy industry development amidst price competition [8][20]. - The launch of the AI smart butler lock Kirin R9, which became a bestseller during the 618 event, showcases DESSMANN's innovation in the smart lock category [15][20]. Brand Recognition - DESSMANN's flagship product, the Q5 FPro, achieved over 100 million in sales across platforms, reflecting a year-on-year increase of 228% and securing multiple top rankings on major e-commerce platforms [13][20]. - The company's consistent performance over the years is attributed to its deep commitment to the smart lock industry and its ability to exceed its own benchmarks [20].