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From Traditional Ecological Sightseeing to Modern Diversified Experiences: Guigang Advances High-Quality Development of Culture-Tourism Integration
Globenewswire· 2025-08-18 05:13
Core Insights - Guigang is enhancing its tourism sector through a series of cultural events and activities, including the 15th Lotus Culture Series, aimed at boosting visitor numbers and revenue [1][5] - The city is recognized for its ecological strengths and is positioning itself as a key eco-tourism destination for the Guangdong-Hong Kong-Macau Greater Bay Area and ASEAN, with significant tourist attractions and a growing brand reputation [2][4] Tourism Growth - In the first half of the year, Guigang welcomed 32.0634 million visitors, generating 30.121 billion yuan in tourism revenue, reflecting year-on-year increases of 12.88% and 13.87% respectively [2] - Events like the "Douyin Football Carnival" and the National Games Basketball Qualifiers have significantly increased visitor engagement, with the football event achieving 1.83 billion exposures and boosting local tourism metrics [3] Cultural and Tourism Development - Guigang is actively pursuing a three-year campaign to enhance its cultural and tourism industry, with 22 new health and cultural tourism projects signed, totaling an investment of 2.401 billion yuan [4] - The integration of AI into cultural tourism is being explored, exemplified by the launch of an AI intelligent interpretation service at Pingnan County Museum [4] Brand Positioning - Guigang is branding itself as a "City of Sports, Capital of Leisure," leveraging events to enhance its reputation and attract more visitors [3] - The city is creating a new cultural and tourism landscape that combines traditional elements with modern experiences, aiming to establish itself as a thriving hub [5]