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BOSS 直聘(纪要):春节后呈现复苏迹象
海豚投研· 2025-03-12 10:36
Financial Performance - In Q4 2024, the company's GAAP revenue reached CNY 1.82 billion, a year-on-year increase of 15% [2] - The adjusted net income for the same quarter was CNY 720 million, also reflecting a 15% year-on-year growth [2] - For the entire year of 2024, GAAP revenue totaled CNY 7.36 billion, marking a 24% increase year-on-year [3] - Adjusted net income for 2024 was CNY 2.71 billion, up 26% year-on-year, with adjusted operating income rising 41% to CNY 2.32 billion [3] Cost and Expense Situation - Total operating costs and expenses in Q4 increased by 7% to CNY 1.5 billion, while annual costs grew by 15% to CNY 6.2 billion [4] - Stock-based compensation expenses as a percentage of revenue decreased by 4 and 2 percentage points for the quarter and the year, respectively [4] - Sales and marketing expenses in Q4 decreased by 2% to CNY 426 million, while annual expenses increased by 4% to CNY 2.1 billion [4] Cash Flow and Share Buyback - Net cash provided by operating activities in Q4 was CNY 956 million, with a 16% increase for the year to CNY 3.5 billion [5] - As of December 31, 2024, cash reserves stood at CNY 14.7 billion, with approximately USD 229 million in shares repurchased, accounting for 3.7% of total outstanding shares [5] User Growth and Market Trends - In 2024, the company attracted nearly 49.5 million new verified users, setting a record for annual user growth [6] - The average monthly active users (MAU) reached 53 million, a 25.3% year-on-year increase, with Q4 MAU growing 28% to 52.7 million [6] - The blue-collar user segment contributed 38% to overall revenue in 2024, with manufacturing being a key growth area [7] Product and Service Innovation - The new version of the BOSS Zhipin app introduced AI-driven search features and interview coaching for recent graduates [8] - AI applications for employers include an AI agent that assists in candidate selection and communication, improving efficiency by 30% [8] Business Outlook - For Q1 2025, the company expects total revenue between CNY 1.9 billion and CNY 1.92 billion, representing a year-on-year growth of 11.5% to 12.7% [9]