Core Viewpoint - BOSS Zhipin reported strong financial performance for Q2 2025, with revenue and profit growth driven by an expanding user base and effective cost management [2][6]. Financial Performance - Revenue for Q2 2025 reached 2.102 billion yuan, a year-on-year increase of 9.7%, exceeding market expectations [2]. - Net profit for the same period was 710 million yuan, showing significant growth, while adjusted operating profit rose by 33.4% to 880 million yuan [6]. - The company plans to distribute a cash dividend of approximately 80 million USD and extend its share buyback program to repurchase up to 250 million USD of its shares [7]. User Growth and Market Dynamics - The number of paying enterprise clients increased to 6.5 million, a year-on-year growth of 10.2% [4]. - The job market showed improvement, with new job postings for fresh graduates increasing by over 18% from June to July [9]. - The average monthly active users (MAU) reached 63.6 million, up 16.5% year-on-year [6]. AI Integration and Product Development - The company is actively integrating AI into its operations, enhancing user experience and operational efficiency [10][11]. - AI tools are being utilized for job matching and recruitment optimization, with a significant increase in users leveraging these features [10][11]. Market Sentiment and Institutional Support - Major financial institutions, including Goldman Sachs and Morgan Stanley, have issued buy/hold ratings for BOSS Zhipin, indicating positive market sentiment [8]. - The recent stock issuance in Hong Kong attracted significant interest, with oversubscription from both institutional and retail investors [7].

Core Viewpoint - BOSS Zhipin reported strong growth in user base, revenue, and profitability for Q2 2025, driven by improvements in the recruitment market and the application of AI technology across its operations [1][3][6] Financial Performance - In Q2 2025, the company achieved revenue of 2.102 billion yuan, a year-on-year increase of 9.7%, surpassing market expectations [1] - Revenue from the recruitment segment was 2.078 billion yuan, up 9.8% year-on-year [1] - Net profit reached 710 million yuan, showing significant growth, while adjusted operating profit was 880 million yuan, reflecting a 33.4% increase year-on-year [3] User Growth and Engagement - As of June 30, 2025, the number of paid enterprise clients reached 6.5 million, a year-on-year increase of 10.2% [1] - The average monthly active users (MAU) for the app rose to 63.6 million, a 16.5% increase year-on-year [1] AI Integration and Development - The company continues to enhance its AI capabilities, applying AI in product development, customer service, and operational efficiency [3][7] - The number of users utilizing AI tools for job searching and recruitment is on the rise, with AI-driven features improving user experience and efficiency [3][4] - AI tools are being used to optimize job postings and assist in candidate matching, with a focus on enhancing rather than replacing human roles [4][6] Market Outlook - Multiple institutions, including Goldman Sachs and Morgan Stanley, have positive outlooks on BOSS Zhipin, citing the potential of AI technology to enhance business development and user experience [6] - International long-term investors have increased their holdings in BOSS Zhipin during Q2 [6] Security Enhancements - The security team has intensified the use of AI to improve risk control capabilities, enhancing the identification of violations and improving user safety [7] - AI is being utilized for daily inspections and risk alerts, providing timely notifications to users [7]

Core Insights - BOSS Zhipin reported Q2 2025 revenue of 2.102 billion yuan, a year-on-year increase of 9.7%, exceeding market expectations [1] - The revenue structure remains heavily reliant on the recruitment sector, which accounted for 99% of total revenue [1] - Revenue from the recruitment sector reached 2.078 billion yuan, reflecting a year-on-year growth of 9.8% [1] Revenue Growth Factors - The growth in recruitment revenue is attributed to increased penetration in incremental markets and higher contributions from corresponding clients [1] - There was a notable increase in revenue contributions from blue-collar workers, second-tier cities, and small to medium-sized enterprises during Q2 [1] - The number of new job postings for fresh graduates increased by over 18% year-on-year during June and July, addressing the previously observed mismatch between job seekers and available positions [1] User Engagement and Cost Management - From January to July 2025, BOSS Zhipin added over 30 million new users [1] - The average monthly active users reached 63.6 million in Q2, marking a year-on-year increase of 16.5% [1] - Sales and marketing expenses amounted to 420 million yuan, a decrease of 23% year-on-year, bringing the expense-to-revenue ratio to a historical low [1]

Core Insights - BOSS Zhipin reported a positive financial performance for Q2 2025, with revenue growth driven by an expanding user base and improved market conditions in the recruitment sector [1][2] Revenue and Market Performance - In Q2 2025, the company achieved revenue of 2.102 billion yuan, a year-on-year increase of 9.7%, surpassing market expectations [1] - Revenue from the recruitment segment was 2.078 billion yuan, up 9.8% year-on-year, primarily due to increased market penetration and contributions from blue-collar jobs and small to medium enterprises [1][2] - The number of new job postings on the platform increased by approximately 20% year-on-year in July, indicating a recovery in the overall recruitment market [2] Profitability and Cost Management - The company reported a net profit of 710 million yuan for Q2 2025, showing significant growth, while adjusted operating profit rose by 33.4% to 880 million yuan [3] - Sales and marketing expenses decreased by 23% year-on-year to 420 million yuan, marking a historical low as a percentage of revenue [3] Shareholder Returns - BOSS Zhipin announced an annual dividend policy, with an expected total cash dividend of approximately 80 million USD to be distributed in October 2025 [4] - The existing share buyback plan was extended for an additional 12 months, with a maximum buyback amount increased to 250 million USD [5] AI Integration and User Engagement - The number of users utilizing AI tools for job searching and recruitment continued to grow, with AI applications enhancing user experience and operational efficiency [6] - AI tools provided job seekers with personalized content and improved matching capabilities, leading to higher success rates in job placements [6] User Safety and Security Measures - The company enhanced its risk control capabilities through AI, improving the identification of violations and reducing response times for user reports [7] - Over 50 million risk alerts were sent to users in Q2 2025, warning them about common scams and fraudulent activities [7]

Investment Rating - The investment rating for the company is "Outperform the Market" [5][21]. Core Insights - The company reported better-than-expected operating profit for Q1 2025, with a revenue of 1.923 billion RMB, reflecting a year-on-year growth of 12.9%, slightly exceeding management's guidance [1][7]. - Non-GAAP operating profit reached 691 million RMB, up 76.2% year-on-year, and Non-GAAP net profit attributable to shareholders was 770 million RMB, a 44.2% increase, surpassing Bloomberg consensus estimates [1][7]. - Cash collections for Q1 2025 were 2.180 billion RMB, showing a 6.3% year-on-year increase and a marginal acceleration compared to Q4 2024 [1][7]. Business Segmentation - The enterprise online recruitment business (B-end) generated 1.901 billion RMB in revenue, also reflecting a 12.9% year-on-year growth, with the number of paying enterprise clients reaching 6.38 million, a 12.3% increase [2][8]. - The average ARPU (Average Revenue Per User) was 1,170 RMB, up 5.6% year-on-year [2][8]. - The demand for recruitment has continued to recover post-Spring Festival, with a 17% year-on-year increase in new job postings from January to April 2025 [2][8]. Financial Performance - The Non-GAAP operating profit margin for Q1 2025 was 36.0%, an increase of 13.0 percentage points year-on-year, with a gross margin of 83.8% [3][15]. - The company has successfully reduced costs and improved efficiency, leading to a significant enhancement in profit margins [3][15]. - For Q2 2025, the company expects revenue growth of 6.9% to 8.5%, projecting revenue between 2.05 billion and 2.08 billion RMB [3][16]. Future Outlook - The company anticipates continued growth in user numbers and payment willingness, with a focus on the recovery of enterprise recruitment demand and the gradual commercialization of AI tools [3][16]. - Adjusted profit forecasts for 2025 to 2027 are 3.35 billion, 4.31 billion, and 5.27 billion RMB, respectively, indicating year-on-year growth rates of 24%, 29%, and 22% [3][16].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has shown better-than-expected performance in Q1 2025, with a continued recovery in recruitment demand [3] - The company is expected to maintain a competitive advantage in the online recruitment sector while actively expanding its AI business, which is anticipated to enhance long-term growth potential [3] Financial Performance Summary - Total revenue for 2023 is projected at 5,952.03 million RMB, with a year-on-year growth of 31.94% - The net profit attributable to the parent company for 2023 is expected to be 1,099.23 million RMB, reflecting a significant year-on-year increase of 924.97% - Non-GAAP net profit for 2023 is forecasted at 2,156.19 million RMB, with a year-on-year growth of 169.71% - Adjusted EPS for 2023 is estimated at 4.71 RMB per ADS, with a PE ratio (Non-GAAP) of 25.84 [1][9] Market Demand and User Growth - Positive signals in recruitment demand across multiple industries, with blue-collar and small enterprise contributions continuing to rise - The blue-collar business's contribution to revenue exceeded 39% in Q1 2025, driven by a significant increase in blue-collar users [3] - The contribution from users in third-tier cities and below increased by 3 percentage points to over 23% year-on-year [3] Cost Control and Profitability - The company achieved a gross margin increase of 1.2 percentage points to 84% in Q1 2025 - Sales expense ratio decreased by 8.5 percentage points due to reduced advertising and employee-related costs, indicating improved customer acquisition efficiency [3] - The company maintains a guidance of 3 billion RMB for adjusted operating profit in 2025, supported by enhanced customer acquisition efficiency and AI-driven cost reductions [3] Earnings Forecast - The company forecasts Non-GAAP net profits of 3.3 billion RMB, 4.1 billion RMB, and 4.8 billion RMB for 2025, 2026, and 2027 respectively, with corresponding PE ratios of 17, 14, and 12 [3]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company has shown better-than-expected performance in Q1 2025, with a continued recovery in recruitment demand [3] - The company is expected to maintain a competitive advantage in the online recruitment sector while actively expanding its AI business, which is anticipated to enhance long-term growth potential [3] Financial Performance Summary - Total revenue for 2023 is projected at 5,952.03 million RMB, with a year-on-year growth of 31.94%. For 2024, revenue is expected to reach 7,355.68 million RMB, growing by 23.58% [1] - The net profit attributable to the parent company is forecasted to be 1,099.23 million RMB in 2023, with a staggering year-on-year increase of 924.97%. By 2024, this is expected to rise to 1,584.66 million RMB, reflecting a growth of 44.16% [1] - Non-GAAP net profit is estimated at 2,156.19 million RMB for 2023, with a year-on-year growth of 169.71%. The projection for 2024 is 2,710.71 million RMB, indicating a growth of 25.72% [1] - The adjusted EPS is expected to be 4.71 RMB in 2023, increasing to 5.92 RMB in 2024 [1] Market Trends and Insights - There are positive signals in recruitment demand across multiple industries, with blue-collar and small enterprise contributions continuing to rise [3] - The company has seen an increase in blue-collar business contributions to over 39% of revenue, driven by user growth in this segment [3] - The company has effectively controlled costs, leading to an improvement in profitability, with a gross margin increase of 1.2 percentage points to 84% in Q1 2025 [3] Future Projections - The company maintains a guidance of 3 billion RMB for adjusted operating profit in 2025, supported by improved customer acquisition efficiency and AI-driven cost reductions [3] - Non-GAAP net profit forecasts for 2025, 2026, and 2027 are 3.3 billion RMB, 4.1 billion RMB, and 4.8 billion RMB respectively, with corresponding PE ratios of 17x, 14x, and 12x [3]

Financial Performance - In Q4 2024, the company's GAAP revenue reached CNY 1.82 billion, a year-on-year increase of 15% [2] - The adjusted net income for the same quarter was CNY 720 million, also reflecting a 15% year-on-year growth [2] - For the entire year of 2024, GAAP revenue totaled CNY 7.36 billion, marking a 24% increase year-on-year [3] - Adjusted net income for 2024 was CNY 2.71 billion, up 26% year-on-year, with adjusted operating income rising 41% to CNY 2.32 billion [3] Cost and Expense Situation - Total operating costs and expenses in Q4 increased by 7% to CNY 1.5 billion, while annual costs grew by 15% to CNY 6.2 billion [4] - Stock-based compensation expenses as a percentage of revenue decreased by 4 and 2 percentage points for the quarter and the year, respectively [4] - Sales and marketing expenses in Q4 decreased by 2% to CNY 426 million, while annual expenses increased by 4% to CNY 2.1 billion [4] Cash Flow and Share Buyback - Net cash provided by operating activities in Q4 was CNY 956 million, with a 16% increase for the year to CNY 3.5 billion [5] - As of December 31, 2024, cash reserves stood at CNY 14.7 billion, with approximately USD 229 million in shares repurchased, accounting for 3.7% of total outstanding shares [5] User Growth and Market Trends - In 2024, the company attracted nearly 49.5 million new verified users, setting a record for annual user growth [6] - The average monthly active users (MAU) reached 53 million, a 25.3% year-on-year increase, with Q4 MAU growing 28% to 52.7 million [6] - The blue-collar user segment contributed 38% to overall revenue in 2024, with manufacturing being a key growth area [7] Product and Service Innovation - The new version of the BOSS Zhipin app introduced AI-driven search features and interview coaching for recent graduates [8] - AI applications for employers include an AI agent that assists in candidate selection and communication, improving efficiency by 30% [8] Business Outlook - For Q1 2025, the company expects total revenue between CNY 1.9 billion and CNY 1.92 billion, representing a year-on-year growth of 11.5% to 12.7% [9]