Core Insights - The joint research by ZhiDeMai Technology and Nankai University focuses on the impact of AI-generated summaries on consumer decision-making in e-commerce, highlighting a reduction in indecisive behavior by 2.8% and a faster decision-making process [1][2] Group 1: Research Findings - The study utilized a triple difference method (DDD) to assess how AI-generated summaries enhance user decision efficiency on e-commerce platforms [1] - AI-generated summaries have been shown to decrease the hesitation of users, leading to more decisive purchasing behavior [1] - The research fills a gap in existing AIGC studies by demonstrating the acceleration of consumer decision-making speed and efficiency [2] Group 2: Implications for E-commerce Platforms - The findings suggest that platforms should prioritize AI summaries for experiential products and low-priced items to improve user decision efficiency [2] - There is a need to balance decision efficiency with user engagement to prevent a decline in platform activity due to reduced interaction with comments [2] Group 3: Company Strategy - ZhiDeMai Technology has been exploring AI since 2023 and plans to release a comprehensive AI strategy in 2024, focusing on building a high-quality AI ecosystem [3] - The company collaborates with major model platforms and smart terminal enterprises to open AI capabilities to partners, enhancing its technological reach [3] - ZhiDeMai Technology is also partnering with various universities to integrate cutting-edge academic research with AI applications, fostering collaborative innovation [3]