Core Insights - Manufacturing companies are increasingly using short video platforms for brand promotion and product marketing, but they face significant challenges in retaining inquiries, converting leads, and replicating successful strategies [1][2][3][4]. Industry Status and Pain Points - Short video marketing has become a crucial channel for businesses, yet only 30% of manufacturing firms achieve effective monetization through it [2]. - Key pain points include: - Difficulty in retaining inquiries from users after they watch short videos [2]. - Challenges in converting inquiries into actual sales [3]. - Inability to replicate successful marketing cases on a larger scale, leading to inconsistent marketing outcomes [4]. Root Causes of Issues - The primary issues stem from a lack of systematic operational strategies and technical support, with traditional short video operations relying on single content creation and simple promotional methods that do not meet the complex needs of manufacturing companies [5]. Technological Development Trends - The rise of AI technology is helping to address the challenges of precise traffic generation in manufacturing short video marketing. For instance, a leading factory reported a 40% improvement in inquiry quality by utilizing AI short video tools [7]. Comprehensive Empowerment - Companies like Supo Network offer full-link internet marketing solutions, providing services from content production to traffic conversion. Their intelligent marketing platform enables data monitoring, AI-driven optimization, and ROI tracking, enhancing overall marketing efficiency [8]. Practical Guidelines and Methodologies - Key strategies for precise traffic generation include: - Content positioning to clearly define target audiences and develop targeted content strategies [9]. - Multi-channel distribution to expand reach through various platforms such as search engines, social media, and short videos [9]. - Engaging content that encourages user interaction and inquiries [9]. Full-Link Monetization - Data analysis is essential for understanding user behavior and preferences, allowing for the optimization of content and promotional strategies [10]. - Employing a multi-dimensional approach to reach users through both online and offline methods can increase purchase intent [11]. - Providing high-quality after-sales service can enhance user trust and encourage repeat purchases [12]. Replicable Growth Logic - Establishing standardized operational processes ensures efficient execution at every stage [13]. - Continuous optimization based on market feedback is crucial for improving overall operational effectiveness [14]. - Strengthening team training enhances professional capabilities and execution skills within the team [15]. Summary and Outlook - The three main pain points faced by manufacturing companies in short video marketing—retaining inquiries, difficulty in closing sales, and replication challenges—can be effectively addressed through systematic operational strategies and technical support. Supo Network's full-link marketing solutions can assist companies in achieving precise traffic generation, efficient conversion, and replicable growth. As AI technology continues to evolve, short video marketing is expected to become more intelligent and efficient, delivering greater commercial value to businesses [16][18].