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于慈珂:当前正处于“AI+IP”融合时代,文化IP产业发展逻辑正从“权利本位”向“价值本位”转型
Xin Lang Cai Jing· 2025-12-31 02:06
Core Insights - The 2025 Global Cultural IP Industry Development Conference will be held in Shanghai on December 26-27, 2025, focusing on the theme "IP Without Boundaries: Intelligent Creation for the Future - Global Exploration of Cultural IP and Technology Integration" [1][7] - The transition of cultural IP development logic from "rights-based" to "value-based" is highlighted, marking a creative transformation of copyright systems in the digital civilization era [1][8] - The economic essence of "IP Without Boundaries" is to release the externalities of IP value networks, with cultural IP value experiencing exponential growth as connection nodes increase [1][8] Industry Trends - The creative production function is undergoing revolutionary changes, with generative AI acting as a "creative collaborator," leading to breakthroughs in creative emergence mechanisms, near-zero marginal production costs, and the unification of creative democratization and specialization [2][8] - By the end of 2024, the market size of China's online literature IP is projected to reach 298.56 billion yuan, a year-on-year growth of 14.6%, with AI-assisted creative online literature accounting for 31% of the new total [2][8] - The establishment of a "three-dimensional value matrix" for global IP value assessment is emerging, measuring IP value from cultural capital, technological embedding, and network collaboration [2][8] Creative Layer Developments - The year 2024 is anticipated to be the "Cultural IP Intelligent Creation Year," with AIGC technology deeply integrated into the entire creative process, promoting a new model of "human-machine collaboration" [3][9] - The core capabilities of creators are shifting towards "intent architecture" and "aesthetic guidance," with significant advancements in the efficiency of world-building processes [3][9] Communication Layer Innovations - The construction of a "metaverse immersion paradigm" is transforming audiences from "viewers" to "participants," with the core industry scale of China's metaverse expected to reach 76.63 billion yuan in 2024, where cultural IP content and services will account for 37% [3][9] Value Realization Layer Changes - The "Web 3.0 pricing revolution" is initiated by blockchain technology, addressing issues of digital content "uniqueness" and "traceability," thus promoting the "digital assetization" of cultural IP [4][10] - The Palace Museum's digital relics library is projected to achieve a transaction amount of 870 million yuan in 2024, with a 76% year-on-year decrease in infringement disputes [4][10] Global Expansion of Cultural IP - The overseas market for online literature is expected to reach 5.07 billion yuan in 2024, with a year-on-year growth exceeding 25% and the overseas user base increasing to 352 million [4][10] - The narrative grammar is evolving from "cultural translation" to "value agreement," with successful cases like "Genshin Impact" maintaining over 65% of overseas revenue [4][10] Development Pathways - A "three-in-one" development path is proposed, focusing on institutional innovation, technological foundation, and capital guidance to support the cultural IP industry [5][11] - The establishment of a dynamic copyright governance system and a cultural digital asset library is emphasized to lower technical barriers and promote collaborative innovation [6][11]