中邮证券 行业研究报告 从工具到社交生态，Sora 2引领AI多模态 转型 行业投资评级：强于大市｜维持 陈涵泊/李佩京/王思 中邮证券研究所 人工智能团队 1 1 发布时间：2025-10-10 投资要点 风险提示：地缘政治冲与贸易风险、技术迭代不及预期、算力供应不及预期、行业竞争加剧风险等。 请参阅附注免责声明 2 Sora双箭齐发：2代铸就创意里程碑，App解锁AI社交新形态。 9月30日凌晨，OpenAI Sora 2正式发布，相较早期Sora文生视频模型，Sora 2改善早期Sora音频与画面往往不同步、物理运动不够真实、人物连贯性不足等问 题，实现创意领域的"ChatGPT时刻"。OpenAI同步推出一款名为Sora APP，上线第四天拿下了苹果美国应用商店App Store的免费应用榜第一名，并引入 "客串"和"混剪"功能，发展AI+社交新模式。 我们认为，OpenAI推出Sora APP这一平台性产品，本质上是从"单一对话工具"（ChatGPT）向"生态化社交平台"的核心战略转型。这一布局并非简单的功 能延伸，而是针对AI产品增长逻辑的深层优化，标志着OpenAI从"AI 工具提供商"向"AI ...

Core Viewpoint - The company is actively expanding its presence in the AI short drama sector by integrating AI technology with live-action footage, exploring the "AI + IP" development path [1] Group 1 - The company has launched AI dramas such as "Burning Star Decision" and "Northeast Treasure Hunting Stories" [1] - The company aims to enhance the naturalness of character facial expressions and movements through improvements in multimodal generation models [1] - The company is focusing on optimizing various aspects such as deep integration of multimodal generation models, dynamic capture, data augmentation, and inference efficiency [1] Group 2 - The company currently has no plans for animated feature films [1]

Company Overview - Shenzhen Yueran Innovation Technology Co., Ltd. focuses on "AI + IP" emotional companion toys, with its first product BubblePal achieving over 100,000 units sold in its first month and a total of 200,000 units sold, recognized as "China's AI toy online sales leader" by iResearch [3] - The company has developed a multi-agent interaction system capable of long-term memory, emotional recognition, and character restoration, signing contracts with dozens of global leading IPs and incubating original characters [3] Financing Details - The company recently completed a Series A financing round of 200 million RMB, led by funds from CICC Capital, Sequoia China, Huashan Capital, and Joy Capital, with participation from 招银国际 and Brizan Ventures, and with Zhi Bian Capital acting as the exclusive financial advisor [2] Use of Funds - The funds will be used for: 1. Iterating a new generation of large models and multi-modal interaction modules to enhance emotional understanding in toys 2. Expanding the content library through "top IP licensing + artist co-creation" to localize versions for Europe and Southeast Asia 3. Building global online channels and offline experience stores to achieve a target of millions in annual sales [4] Investment Rationale - CICC Capital's Managing Director, Tong Xuanzai, stated that AI is reshaping consumer demand for emotional companionship, and Yueran's terminalization and IP integration have created a data flywheel barrier, with plans to leverage technology, consumer, and capital market resources for rapid globalization [5] Industry Insights - The recent joint release of digital cultural consumption promotion policies by the Ministry of Industry and Information Technology and the Ministry of Culture and Tourism has led to swift responses from local cultural funds, indicating a strong industry momentum [6] - The participation of multiple leading institutions in the investment round reflects a professional commitment to the sector, with Yueran entering the vast but competitive companion economy market, necessitating continuous product iteration and compliance [6]

Core Viewpoint - The company has successfully transformed its business model, with short drama becoming its largest revenue source, reflecting a strategic shift towards a multi-modal content production and operation platform in the AI era [1][2]. Group 1: Financial Performance - In the first half of 2025, the company achieved revenue of 1.526 billion yuan, representing a year-on-year growth of 14.58% [1]. - Revenue from the short drama business reached 838 million yuan, showing a significant year-on-year increase of 149.09% [1][2]. Group 2: Business Transformation - The company has upgraded its strategy from being a "digital reading platform" to a "multi-modal content production and operation platform" in the AI era [1]. - The short drama and derivative businesses have become the primary focus, with a dual strategy of "domestic expansion and overseas breakthroughs" driving growth [2]. Group 3: Content Development - The company has enhanced its content ecosystem by introducing thousands of high-quality digital books and audio content, strengthening its content barrier [2]. - In the domestic short drama market, the company has established itself in the leading tier by leveraging AI technology for an intelligent production and operation system [2]. Group 4: International Expansion - The company launched the overseas short drama platform iDrama, which has thousands of multi-language short dramas and is experiencing rapid growth in markets like the US, South Korea, and Indonesia [3]. Group 5: AI Application - The company is actively advancing the application of AI models in digital reading and short dramas, integrating its advantages in content copyright, creator ecosystem, and user resources [4]. - New AI-assisted features have been introduced in the reading app, including an "AI Book Radio" to enhance user interaction [4]. - In derivative businesses, the company is utilizing AI in script generation, visual presentation, and post-production to improve efficiency and user experience [4].

Investment Rating - The report maintains a "Buy" investment rating for the company [9] Core Insights - The company achieved total operating revenue of 1.334 billion yuan in the first half of 2025, representing a year-on-year increase of 15.40%. However, the net profit attributable to shareholders decreased by 19.58% to 51 million yuan [5] - The label materials segment continues to be a growth driver, with revenue of 419 million yuan, up 28.42% year-on-year, benefiting from overseas market expansion and product optimization [5] - The flexible sensor segment has made significant progress, with the establishment of a pilot production line and the launch of first and second-generation tactile sensor products [6] - Strategic partnerships with Tom Cat and Fenda Technology aim to develop AI companion robots, tapping into a growing market driven by demographic changes [8] Summary by Sections Financial Performance - In Q2 2025, the company reported operating revenue of 731 million yuan, a year-on-year increase of 22.42% and a quarter-on-quarter increase of 21.28%. The net profit for the same quarter was 16 million yuan, down 52.51% year-on-year and 53.98% quarter-on-quarter [4][5] Business Strategy - The company is advancing its "industrial integration and application diversification" strategy, which has led to reduced product costs and improved delivery stability [5] - The traditional advertising inkjet printing materials segment generated revenue of 623 million yuan, a year-on-year increase of 3.27%, although it faced margin pressure due to increased competition [5] Growth Opportunities - The flexible sensor business is expanding into high-growth application areas such as robotics and industrial inspection, with a focus on developing flexible electronic skin technology [6] - The emotional robot market is poised for growth, with government subsidies potentially lowering prices and increasing accessibility [8] Profit Forecast - The company is projected to achieve net profits of 123 million yuan, 156 million yuan, and 219 million yuan for 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 76.8, 60.7, and 43.3 [9][11]

Core Viewpoint - Aoya Co., Ltd. has demonstrated significant progress in various sectors, leveraging its comprehensive capabilities in design, consulting, and operations to activate large-scale existing assets and achieve strong cash flow growth amid the real estate transformation period [1][2][13]. Financial Performance - Aoya reported a revenue of 197 million yuan, slightly down from the previous year, while the net profit attributable to shareholders showed a notable increase of 68.72%, indicating a significant reduction in losses [1]. - The operating cash flow surged approximately 681.71% to 52.76 million yuan compared to the same period last year, reflecting enhanced cash-generating capabilities from operational activities [3][5]. Strategic Initiatives - The company is actively engaging in urban renewal projects, including a 1.275 billion yuan investment in the Luoyang Guanlin area and a 300 million yuan investment in the Quzhou Yanjia Island cultural tourism project, showcasing its full-chain operational advantages [1][3]. - Aoya's "AI + IP" dual-engine strategy is effectively transforming policy dividends, AI trends, and IP operations into sustainable growth momentum, with significant advancements in activating existing assets and developing new productive capacities [2][14]. Market Trends and Policy Alignment - The shift from a land-based economy to a space economy necessitates a focus on urban renewal, with government policies increasingly emphasizing the need for "good housing" and comprehensive urban renewal initiatives [3][4]. - Aoya's strategic focus on urban renewal aligns with national policies, enhancing its ability to activate large existing asset values and achieve explosive growth in operating cash flow [13][14]. Technological Advancements - The introduction of the "Aoya Urban Cultural Tourism Renewal Model (urban flow 3.0)" aims to address key pain points in the traditional design industry, significantly improving efficiency and reducing costs [10][12]. - Aoya has launched the "Lingtan" feature of its AI engine, which utilizes over 70 million POI data points to enhance decision-making and operational efficiency in urban planning [10][11]. IP Development and Cultural Integration - Aoya is focusing on the international IP market, with its "Joykey" initiative aimed at creating a comprehensive IP ecosystem through incubation, authorization, and operation [6][8]. - The company has successfully launched several popular original IPs and is exploring digital asset strategies through partnerships with technology firms, enhancing the monetization of its IP assets [7][8].

Core Viewpoint - The financial report of Aoya Co., Ltd. for the first half of 2025 reveals a paradoxical yet significant transformation, showcasing a decline in revenue but a historic surge in cash flow, indicating a strategic shift within the company [1][6]. Group 1: Financial Performance - Aoya Co., Ltd. achieved a revenue of 197 million yuan in the first half of 2025, while the net cash flow from operating activities turned from a net outflow of over 90 million yuan in the same period last year to a net inflow of 527.6 million yuan, representing a year-on-year growth of 681.71% [1][2]. - The significant cash flow is attributed to the company's transition to the "O+EPC+IP+O" model, moving from a traditional "heavy asset EPC contractor" to a "city value operator" [2]. Group 2: Strategic Transformation - The company has shifted its focus from low-priced real estate landscaping to urban renewal and public landscape projects, aligning with national policy directions emphasizing urban quality improvement [3][6]. - Aoya's two core businesses, landscape design and comprehensive cultural tourism, experienced revenue declines of 41% and 983.3 million yuan respectively, yet maintained strong gross margins, with landscape design achieving a gross margin of 45.87% [3]. Group 3: Cultural Tourism and IP Development - In the cultural tourism sector, the gross margin slightly decreased by 3.9% to 20.96%, but still demonstrated resilience amid industry fluctuations [4]. - The company is advancing its "Luo Jia Natural Exploration Center" and has established JoyKey to focus on independent IP operations and commercialization, marking a strategic shift from a design service provider to a "cultural tourism content operator" [4]. Group 4: Technological Innovation - Aoya is accelerating its investment in strategic emerging fields, particularly in the "AI+IP" dual-engine layout, with its self-developed UrbanFlow model being applied to multiple projects [5]. - The collaboration with Web3 technology company Qiyihuo to explore RWA (Real World Asset tokenization) indicates a commitment to integrating digital assets with physical consumption [5]. Group 5: Future Outlook - The report reflects a combination of revenue reduction and increased cash flow and strategic clarity, positioning Aoya to capitalize on urban renewal, IP operations, and AI innovations [6]. - As national policies prioritize quality housing and urban improvement, Aoya's "O+EPC+IP+O" model is expected to mature, potentially allowing the company to evolve into a creator of valuable urban experiences independent of the real estate cycle [6].

Core Viewpoint - The financial report of Aoya Co., Ltd. for the first half of 2025 reveals a significant transformation in its business strategy, marked by a substantial increase in cash flow despite a decline in revenue, indicating a shift from traditional EPC contracting to urban value operation [2][7]. Group 1: Financial Performance - Aoya achieved a revenue of 197 million yuan in the first half of 2025, while the net cash flow from operating activities turned from a net outflow of over 90 million yuan in the same period last year to a net inflow of 527.6 million yuan, representing a year-on-year growth of 681.71% [2]. - The company’s strategic shift has resulted in over 500 million yuan in operating cash flow, which is not a one-time occurrence but a result of its ongoing transformation since 2024 [2][3]. Group 2: Strategic Transformation - Aoya is transitioning from a traditional "heavy asset EPC contractor" to a "city value operator" through its "O+EPC+IP+O" model, which integrates design, general contracting, branding, and operations [2][7]. - The company has successfully implemented innovative approaches in government-led projects, achieving high prepayment ratios through "operational pre-positioning + EPC general contracting + IP integration + long-term operation" [3]. Group 3: Core Business Adjustments - The two core businesses of Aoya, landscape design and comprehensive cultural tourism, experienced revenue declines of 41% and 983.3 million yuan respectively, yet maintained strong gross margins, with landscape design achieving a gross margin of 45.87% [3][5]. - Aoya has strategically chosen to abandon low-priced real estate landscaping in favor of urban renewal and public landscape projects, aligning with the industry's value creation logic [3]. Group 4: Alignment with National Policies - Aoya's strategic choices align with national policy directions, particularly the emphasis on urban renewal and improving living quality as outlined by the Ministry of Housing and Urban-Rural Development [4]. - The company has established deep collaborations with leading real estate firms to create benchmark projects that validate the effectiveness of its "design + operation" approach in enhancing real estate value [4]. Group 5: Cultural Tourism and IP Development - In the cultural tourism sector, Aoya's gross margin slightly decreased to 20.96%, yet it demonstrated resilience amid industry fluctuations, leveraging its brands to build a complete industry chain [5]. - The company is accelerating the nationwide replication of light-asset projects and has established JoyKey to focus on independent IP operation and commercialization, marking its evolution from a design service provider to a content operator in cultural tourism [5]. Group 6: Technological Innovation - Aoya is intensifying its investment in strategic emerging fields, particularly in the "AI + IP" dual-engine layout, with its self-developed UrbanFlow model being widely applied across multiple projects [6]. - The collaboration with Web3 technology company Qiyihuo to explore the tokenization of real-world assets (RWA) indicates a commitment to integrating digital assets with physical consumption [6]. Conclusion - Aoya's mid-2025 report reflects a balance of reductions in revenue and increases in cash flow and strategic clarity, positioning the company to thrive in urban renewal, IP operation, and AI innovation, moving towards becoming a creator of valuable urban experiences rather than relying solely on the real estate cycle [7].

Group 1 - The event "China潮玩之都·动漫潮玩产业招商推介会" was held on August 8, gathering over 80 key guests and exhibitors from the film and animation industry across 13 countries and regions to discuss industry development [1] - Dongguan's Industrial and Information Technology Bureau introduced the newly released measures to accelerate the development of the潮玩 and animation industry, planning to allocate 120 million yuan in industrial support funds [3] - The support will focus on five major areas: industrial ecology, market expansion, content creation, cluster development, and element guarantee to promote high-quality development of the潮玩 and animation industry [3] Group 2 - The "潮玩小镇" planning was promoted by Shipa Town, highlighting its industrial space, service platform, and special policy advantages [3] - Chashan is focusing on AI toy industry investment promotion, introducing projects like the "AI + Plush Toy" industrial park and "AI + IP" new quality industrial complex [3] - Dongguan will continue to enhance support for the潮玩 and animation industry, optimize the business environment, and strengthen project landing service guarantees to attract high-quality projects [3]

Core Insights - The debut of "Huya i Super Body," a desktop-level smart robot developed by Huya and Yingzhi Technology, at ChinaJoy 2025 has become a focal point of the exhibition [2][3] - The robot features Huya's self-developed game visual recognition and deep game strategy analysis model, and it will officially launch within this year [2][6] Product Features - "Huya i Super Body" accurately replicates the appearance and voice of esports players like TheShy and Rookie, providing game strategy guidance and emotional companionship [3][4] - The robot stands 60 centimeters tall and uses skin-like materials to mimic human skin texture and details, with AI interaction components allowing for quick responses and natural movements [3][4] - It can provide real-time game strategy guidance, hero positioning, and equipment selection suggestions, supported by a vast game knowledge database [3][4] User Interaction - An interactive game called "Guess the Hero" was set up at the event to showcase the robot's knowledge and interaction capabilities [4] - The robot employs a bidirectional voice emotion recognition model to assess player emotions and respond accordingly, enhancing the emotional connection with users [4][6] Strategic Vision - The introduction of "Huya i Super Body" is part of Huya's broader "AI + IP" strategy, aiming to expand into more gaming categories and enhance the influence and commercial value of esports IPs [5][6] - The robot will support modular expansion, allowing for personalized customization based on different esports player IPs [5][6] Future Developments - Huya plans to continue collecting user feedback to optimize the product, with mass production expected by the end of this year [6] - The company is focusing on integrating AI technology into both online and offline experiences, enhancing user engagement with the platform [6]