Summary of the Conference Call for Miao Exhibition Company Overview - **Company**: Miao Exhibition - **Industry**: Exhibition and Trade Shows Key Points and Arguments Financial Performance - In Q2 2025, Miao Exhibition achieved a record transaction amount of **$90 million** at a trade show in Vietnam, showcasing the potential of technology in enhancing exhibition efficiency and sales [2][3] - The company hosted **five exhibitions** across four countries in the first half of 2025, with a total of **4,050 booths**, representing a **25% year-over-year increase** [2][11] - The increase in booth numbers significantly improved the company's gross margin, leading to higher net profit margins, although discounting practices affected profit growth [2][12] - Despite the increase in booth numbers, the proportion of advance payments decreased from **70%-80%** to **40%**, resulting in a slight decline in contract liabilities [2][17] - R&D expenses increased, leading to a larger decline in profits compared to revenue [2][16] Strategic Initiatives - Miao Exhibition plans to allocate approximately **80% of profits** for dividends, indicating a strong cash flow position [2][21] - The company is investing **$25 million** in technology R&D for 2025, up from **$17 million** in 2024, focusing on AI exhibition products and data departments [2][10] - The company is exploring partnerships and acquisitions to enhance international influence, including collaborations with the China Education Equipment Association for exhibitions in Dubai and Indonesia [2][4][23] Technological Advancements - Miao Exhibition upgraded its O2O products by integrating AI functionalities and hardware, such as AI glasses, which were first applied at the Vietnam exhibition [3][6] - The AI glasses feature six functions, including real-time translation, which significantly reduced the need for hiring translators and improved communication efficiency [3][5] - The AI exhibition products received an overall rating of **80**, indicating room for improvement [7] Market Dynamics - Geopolitical factors led to the cancellation of exhibitions in the U.S. and the consolidation of Indian exhibitions to December, with an expected **2,000 booths** [2][18] - The company aims to reach a total of **19,000 booths** for the year, despite challenges posed by geopolitical issues [2][18] - The Indian market is seen as a significant opportunity, with plans to host **2,000 booths** in the second half of 2025, contingent on the lifting of restrictions [2][19] Future Outlook - Miao Exhibition's sales target for 2025 remains at **$10 million**, with expectations to achieve this through increased product pricing and enhanced product effectiveness [2][4][9] - The company is focusing on optimizing its AI platform and hardware while providing more training opportunities for clients to improve technology adoption [2][6] - The company is not planning to reduce its holdings but will focus on dividends to enhance shareholder value [2][21] Additional Insights - The exhibition industry exhibits significant scale effects, where additional booth sales translate almost entirely into net profit [12] - The company is actively seeking to expand its international presence through strategic partnerships and acquisitions, particularly in suitable industries for overseas expansion [4][23] This summary encapsulates the key insights from the conference call, highlighting Miao Exhibition's financial performance, strategic initiatives, technological advancements, market dynamics, and future outlook.