会展业

Search documents
融入现代产业体系 广州会展业成经济发展重要支点
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-08-17 22:27
Core Insights - Guangzhou's exhibition industry has expanded and improved in the first half of the year, integrating deeply into the domestic and international dual circulation [1] - The industry has supported foreign trade enterprises in securing orders and stabilizing the foreign trade and investment landscape, while also contributing to the construction of a modern industrial system [1] Exhibition Growth - A total of 155 trade exhibitions were held in Guangzhou from January to June, covering an area of 6.3 million square meters, with 7.52 million attendees, all setting historical records [1] - Large-scale exhibitions over 50,000 square meters accounted for 75% of the total exhibition area, with 26 such events [1] Sector-Specific Growth - The South China International Dental Exhibition saw a 41% increase in area, becoming the second largest globally in its category [2] - The Performing Arts Equipment Exhibition and the World Cultural Tourism Expo experienced growth rates of 47% and 39%, respectively, setting new records [2] - The Guangzhou Construction Expo attracted 206,000 professional visitors, demonstrating effective engagement [2] Innovation in Exhibition Formats - Innovations in exhibition formats, such as immersive experiences and standardized participation options, have enhanced the quality and appeal of exhibitions [2][3] - The Guangzhou Home Expo utilized natural lighting and innovative design to improve visitor experience and product display [2] Economic Impact - The exhibition industry has become a crucial driver for economic high-quality development, facilitating dual empowerment of industry and trade [3] - The International Logistics Equipment and Technology Exhibition attracted over 600 leading companies and saw a 142% increase in audience numbers [3] Consumer and Trade Growth - Modern service industry exhibitions have significantly boosted consumer engagement, with the World Cultural Tourism Expo attracting over 200,000 visitors, a 135% increase [4] - The Spring Canton Fair drew buyers from 219 countries and regions, providing essential support for foreign trade enterprises [4] Integration with Urban Development - Guangzhou's exhibition industry is closely aligned with the "12218" industrial system, hosting 79 exhibitions that accounted for nearly 90% of total exhibition area and attendance [4] - The industry is expected to continue releasing vitality and supporting high-quality economic development with the introduction of brand exhibition recognition methods [4]
展会经济要从短期“流量”迈向长期“留量”
Zheng Quan Ri Bao· 2025-08-10 16:40
在笔者看来,要实现从"流量"到"留量"的跨越,需从产业维度、服务维度和生态维度方面破题。 产业维度方面,要推动"展会热点"与"产业基点"深度融合。2025世界机器人大会的成功经验表明,当展 会主题与城市主导产业高度契合时,不仅能提升参展质量,更能促进产业集聚。服务维度方面,要构 建"硬设施+软环境"的双支撑体系。一方面要完善场馆、交通等基础设施,另一方面要优化政务服务、 知识产权保护等制度环境。生态维度方面,要打造"短期集聚—长期转化"的良性循环,通过建立企业需 求数据库、打造产学研合作平台、组建产业联盟等方式,将展会资源持续转化为产业发展动能。 正因如此,短短几天的展会往往能带来显著的成效。以5月9日开幕的第21届中国郑州工业装备博览会为 例,开展首日便吸引45620人次专业观众到场,达成360家企业的意向合作。 其次,展会具有不可替代的产业引领作用。从前沿科技趋势的集中亮相到行业发展方向的精准预判,展 会为企业提供了把握产业脉搏的关键窗口。如在2025世界机器人大会上,仿生机器人的柔性运动技术、 协作机器人的自主决策系统等突破性成果集中展示,不仅让参展企业清晰捕捉技术迭代方向,更推动了 产学研的即时联动。 ...
魏明乾:首都会展以“四维创新”服务2025 服贸会
Zhong Guo Jing Ji Wang· 2025-08-08 06:45
服贸会数字平台重点推出三大创新服务 "数智领航,服贸焕新"是今年服贸会的主题。魏明乾介绍,拥抱新技术、应用新科技,推动展会"数智化"一直是服贸会办会办展的核心理念。今年服贸会数 字平台实现了全面升级,重点推出了三大创新服务:一是基于 DeepSeek大模型和服贸会专属智能体构建的"小福",采用吉祥物"福燕"卡通形象,为用户提 供 AI 逛展定制化服务,从路线规划到信息查询实现全流程智能指引;二是强化贸易匹配功能,官网新增"找企业""找服务""找伙伴"入口,通过算法实现供 需信息与供应商实时精准匹配,还打通了商务约见功能提升洽谈效率;三是结合"小镇会展""园区会展"理念,推出电瓶车运行信息查看、停车场导航及容量 查看、场馆人流提醒等数字化服务,全面提升现场服务及配套保障效率。 将调整转化为提升展会品质的重要契机 魏明乾表示,从今年起,服贸会不仅固定于每年9月第二个星期的星期三开幕,会期 5天并区分专业观众日与公众开放日,更从"两址举办"优化为在首钢园 区"一址举办"。首钢园区3平方公里的工业遗存场景特色鲜明,他们正依托这一优势优化空间布局,通过组织服务贸易特色活动实现人与人交流、人与场景 互动,全力呈现专业、时 ...
聚焦“三新”驱动,共话发展新质生产力创新实践
Xin Hua Wang· 2025-08-04 08:25
Group 1 - The 2025 Entrepreneurs' Sun Island Annual Conference was held in Harbin, focusing on "New Quality Productivity: New Intelligent Manufacturing, New Consumption, New Ecology" [1][2] - The conference emphasized the importance of developing new quality productivity as a strategic choice for gaining competitive advantages in the context of a global technological revolution [2][3] Group 2 - The concept of "localized development" was discussed, highlighting the need for local governments to reform systems based on regional characteristics to create a conducive business environment [3][4] - The development of low-altitude economy in Heilongjiang was presented as an example of localized development, leveraging the region's industrial base and application scenarios [4] Group 3 - The transition from "manufacturing" to "intelligent manufacturing" is driven by technological innovation, particularly in artificial intelligence and embodied intelligent robotics [5][6] - The integration of data and physical processes is essential for upgrading the manufacturing sector, with a focus on technology fusion and institutional innovation [6] Group 4 - New consumption patterns are reshaping the market, with a significant rise in service-oriented consumption driven by technology [7][8] - The cultural and tourism sectors are experiencing growth through the integration of technology and cultural values, promoting Chinese culture globally [7] Group 5 - The development of new quality productivity requires a collaborative ecosystem for efficient resource allocation, with stable financial support being crucial for high-risk, long-cycle investments [10] - International perspectives on China's new quality productivity highlight the shift of Chinese enterprises from "followers" to "rule definers" in the global market [10]
澳门经济发展稳中向好有底气
Ren Min Ri Bao· 2025-08-03 19:14
Economic Growth - Macau's GDP for Q2 2025 reached 100.38 billion MOP, showing a year-on-year growth of 5.1%, despite a 1.3% decline in Q1, resulting in a 1.8% growth for the first half of the year [1] - The tourism sector is a key driver of Macau's economic recovery, supported by various central government policies [2][3] Tourism Recovery - The number of inbound tourists to Macau exceeded 19.21 million in the first half of the year, marking a 14.9% increase year-on-year, with significant growth from Zhuhai (57.0%) and the Greater Bay Area [2] - The "Tourism+" initiative has diversified tourism offerings, attracting a younger and more family-oriented demographic [3] Cultural Integration - The successful application for UNESCO World Heritage status for Macau's historical district has enhanced cultural tourism, with events like the International Culinary City Carnival promoting local culture [4][5] - Various cultural events and festivals are continuously held, contributing to Macau's reputation as a "City of Events" and enhancing the tourism environment [6] Investment and Development - The development of the Hengqin Guangdong-Macau Deep Cooperation Zone is expected to attract more investment and talent, supporting Macau's economic diversification [7] - In the first five months of the year, the cooperation zone saw a 15.91% increase in VAT invoices, indicating strong growth in sectors like manufacturing and information services [7] Government Initiatives - The new government has outlined major projects aimed at long-term economic development, reinforcing confidence in Macau's stable growth trajectory [8]
全省第一!深圳29个项目上榜广东会展百强
Shen Zhen Shang Bao· 2025-07-30 20:53
Core Insights - Shenzhen's exhibition industry is thriving, with 29 projects listed in the "Top 100 Exhibition Projects in Guangdong Province" for 2024, the highest in the province [1] - The projects include both traditional industry exhibitions and those related to Shenzhen's "20+8" strategic emerging industry clusters, showcasing the city's branding, professionalism, and internationalization in the exhibition sector [1] - Shenzhen aims to become an international exhibition capital, with significant growth in the number of exhibitions and exhibition area from 2021 to 2024, indicating a robust development trend [1] Industry Development - The development of the exhibition industry in Shenzhen is supported by optimized policy frameworks, including the "Measures for Building an International Exhibition Capital" [2] - The Shenzhen Municipal Bureau of Commerce has outlined a work plan for 2025-2027 to enhance exhibition service levels and improve the supporting environment for the exhibition industry [2] - In the first half of this year, Shenzhen hosted 218 exhibition events, covering an area of 755 million square meters, with a year-on-year increase of 17.3% [2]
米奥会展20250725
2025-07-28 01:42
Summary of Conference Call for Miao Exhibition Industry Overview - The conference call pertains to the exhibition industry, specifically focusing on Miao Exhibition's operations and strategies in various markets, including India, the Middle East, and Southeast Asia [2][10]. Key Points and Arguments 1. **Exhibition Performance in 2025**: - Five exhibitions were held in the first half of 2025, primarily in Q2, providing approximately 4,500 exhibition spaces, a year-on-year increase of 30% [2][9]. - The absence of exhibitions in Q1 led to a decline in performance, but significant revenue and profit growth were observed in Q2 [2][9]. 2. **Future Exhibition Plans**: - Q3 will focus on exhibitions in Brazil, Mexico, and South Africa, totaling around 3,000 exhibition spaces [2][9]. - Q4 will feature major exhibitions in Osaka, Tokyo, Poland, Indonesia, Dubai, Saudi Arabia, and India, with over 11,000 exhibition spaces planned [2][9]. 3. **Importance of the Indian Market**: - The Indian market is highlighted for its high gross margin and low costs, with a strong willingness to participate in exhibitions [3][4]. - The company plans to increase exhibition spaces in India to 2,000 by December 2025, capitalizing on the post-visa opening demand [3][4]. 4. **Impact of Visa Openings**: - The opening of Indian visas is expected to have a positive impact, with a projected increase in exhibition spaces and participation [3][5]. - The company has a strong foundation in India, having hosted multiple exhibitions and built a substantial buyer database [5][6]. 5. **AI Technology Integration**: - AI technology has improved buyer search efficiency, increasing database coverage from 20%-30% to over 50% [7]. - The company has reintroduced its AI-enabled exhibition product, "AI Exhibition," which has seen sales exceeding 40 million yuan in the past two years [11]. 6. **Sales Expectations for 2025**: - The company is optimistic about sales in the second half of 2025, particularly with over 50% of participating companies expected to purchase AI products [13]. - The success of the Indian exhibition is crucial, with expectations to achieve over 18,000 exhibition spaces sold if it proceeds as planned [9][13]. 7. **Strategic Expansion Plans**: - The company aims to establish offices in emerging markets, particularly in Southeast Asia and the Middle East, to support growth in industrial machinery and equipment sectors [4][16]. - Plans include setting up financial companies in Dubai and Saudi Arabia to enhance local business operations [16]. Other Important Insights - The cancellation of exhibitions in the U.S. has led companies to shift focus towards the Middle East and Southeast Asia, aligning with global economic trends [10]. - The company has accumulated a wealth of buyer resources during the pandemic through online exhibitions, which will aid in recruitment and operational challenges post-visa opening [6][8]. - The company is committed to enhancing its AI product offerings, with a focus on improving user experience and service quality [12][11].
数实融合科技赋能 企业首次出海的“米奥杠杆”
Zheng Quan Shi Bao· 2025-07-24 18:22
Core Viewpoint - The integration of digital and physical exhibition formats is providing Chinese companies with new opportunities in overseas exhibitions, with Miao Exhibition leading the way in this transformation [1][2]. Group 1: Company Overview - Miao Exhibition is the first listed company in China to engage in overseas exhibition operations, collaborating with Hannover Milan (Shanghai) to host the Indonesia Industrial Exhibition, marking a significant milestone in the industry [2]. - The company aims to transform Chinese exhibition brands from domestic organizers to global exhibition operators through innovative collaboration with top overseas exhibition brands [1][2]. Group 2: Business Model Innovation - Miao Exhibition has developed an "Exhibition Going Out Incubation Platform" to address challenges faced by domestic exhibition companies, such as high costs of organizing overseas buyers and lack of local operational experience [2][3]. - The collaboration with Hannover Milan employs a business model based on brand co-branding, resource exchange, and revenue sharing, enhancing the overall exhibition experience [2][3]. Group 3: Performance Metrics - The 2025 Indonesia Industrial Exhibition attracted over 1,000 exhibitors from China and other countries, with more than 90,000 pre-registered professional buyers and over 35,000 attendees, resulting in trade cooperation exceeding 100 million yuan [3]. - Miao Exhibition aims to establish 30-50 industry-specific Chinese brand exhibition platforms in the top ten global markets by 2025, increasing China's share in the global exhibition market [3]. Group 4: Technological Advancements - Miao Exhibition has developed the "AI Hui Zhan" system, integrating AI and big data to enhance overseas exhibition operations, making it a leader in the domestic exhibition industry [4][5]. - The AI system addresses common pain points in foreign trade exhibitions, such as memory confusion and language barriers, by automating information management and communication [5]. Group 5: Support for First-Time Exporting Companies - Miao Exhibition provides comprehensive support for first-time exporting companies, including market research, AI technology empowerment, and ongoing market development assistance [6][7]. - The company has assisted over 1.5 million Chinese enterprises in their first overseas exhibition, with significant reductions in customer acquisition costs and increased success rates in securing overseas orders [7][8].
新加坡让东南亚旅游市场“卷”起来
第一财经· 2025-07-24 10:16
Core Viewpoint - Singapore's tourism industry is leveraging MICE (Meetings, Incentives, Conferences, and Exhibitions) to drive sustainable growth, with a focus on attracting high-spending travelers and enhancing its global position as a premier destination for events [3][7]. Group 1: Tourism Market Dynamics - Singapore welcomed 8.33 million international visitors in the first half of the year, despite its population of only 6 million [1]. - Thailand experienced a decline in inbound tourists due to safety concerns and economic uncertainties, while Malaysia saw a surge in Chinese tourists, expected to reach 5 million in 2023 compared to 1.5 million in 2022 [1][2]. - The mutual visa exemption between China and Singapore in February 2024 has made China the largest source of foreign tourists for Singapore, with 1.48 million visitors in the first half of the year [2]. Group 2: MICE Industry Development - MICE travelers in Singapore spend 1.7 to 2 times more than leisure travelers, making it a key driver for high-quality and sustainable growth in the tourism sector [3]. - Singapore's government has implemented various measures to support the MICE industry, establishing the Exhibition and Convention Bureau under the Singapore Tourism Board to integrate resources [5]. - The city-state is positioning itself as the "world's best convention city" through global marketing efforts [5]. Group 3: Infrastructure and Future Plans - Singapore plans to build a new MICE center in the city center to further strengthen its position in the regional MICE industry [6]. - The Changi Airport's fifth terminal is under construction and is expected to accommodate an additional 50 million passengers annually by the mid-2030s [7]. Group 4: Sustainability Initiatives - Singapore is transitioning from a "Garden City" to a "City in a Garden" concept, focusing on practical green spaces and vertical gardens in high-rise buildings [12]. - The MICE sector is incorporating sustainable practices, such as solar roofs and low-carbon building designs, to meet the growing demand for environmentally friendly facilities [13].
上半年广州会展办展规模全国第二 累计参展参观人次752万
Nan Fang Ri Bao Wang Luo Ban· 2025-07-21 07:32
Group 1 - The core viewpoint highlights that Guangzhou's exhibition industry has achieved record highs in the first half of the year, with 155 trade exhibitions held, covering an area of 6.3 million square meters and attracting 7.52 million visitors, ranking second nationally [1] - The exhibition industry in Guangzhou is supported by high-quality projects, forming a dual-driven development pattern of scale and specialization, with 26 exhibitions exceeding 50,000 square meters, accounting for 75% of the total area [1] - Leading exhibitions such as the Canton Fair and the Guangzhou International Lighting Exhibition continue to expand their domestic and international influence, contributing to the city's exhibition development [1] Group 2 - Guangzhou has cultivated a "one industry, one exhibition" brand system to promote deep integration of the exhibition industry with upstream and downstream industries, hosting 79 industry exhibitions with a total area of 5.51 million square meters and 6.75 million attendees in the first half of the year [2] - The Guangzhou Municipal Bureau of Commerce plans to continue leveraging the exhibition industry's joint meeting mechanism and specialized teams to implement brand exhibition recognition methods and measures to accelerate the development of the exhibition industry [2]