Investment Rating - The report rates the company as "Outperform" with an expected relative return exceeding 10% over the next 12-18 months [19]. Core Insights - The company reported a total revenue of $2.7 billion for Q2 2025, reflecting a year-on-year growth of 31%, surpassing market expectations of 25% to 28% [1][2][8]. - The Gross Merchandise Volume (GMV) for the second quarter reached $88 billion, also up 31% year-on-year, with Europe showing a remarkable growth of 49% [2][8]. - The operating profit margin improved to 11%, an increase of 200 basis points year-on-year, while free cash flow stood at $422 million, representing 16% of revenue [1][2][8]. - The company has established a comprehensive layout of "online + offline + overseas + high-end + B2B" to drive revenue and GMV growth [3][9]. Summary by Sections Financial Performance - Total revenue for Q2 2025 was $2.7 billion, a 31% increase year-on-year, exceeding market expectations [1][2]. - GMV reached $88 billion, also up 31% year-on-year, with significant growth in Europe [2][8]. - Gross margin was reported at 48.6%, down 250 basis points from the previous year, but still above the industry average [2][8]. - Operating profit margin improved to 11%, with free cash flow of $422 million, marking the eleventh consecutive quarter of positive inflow [1][2][8]. Business Segments - Merchant Solutions revenue grew by 37% year-on-year, driven by increased payment penetration and partnerships with PayPal and Klarna [3][9]. - Subscription Solutions revenue increased by 17%, supported by the expansion of enterprise-level customers and the Plus package [3][9]. - Offline POS and B2B businesses saw explosive growth, with Shop Pay's GMV reaching $27 billion, a 65% increase year-on-year [3][9]. Innovations and Future Guidance - The introduction of AI-driven products like Catalog and Universal Cart has enhanced the shopping experience [4][10]. - The company expects full-year revenue growth to remain between 25% and 30%, with Q3 2025 revenue anticipated to grow by mid-to-high 20% year-on-year [4][11]. - The focus will be on enhancing international capabilities, deepening AI integration, and strengthening B2B market penetration [4][11].