Summary of WanKa YiLian Conference Call Company Overview - WanKa YiLian has expanded its services to iOS, HarmonyOS, and Android, holding approximately 50% market share in its niche, leading the industry [2][4] - The company has established close partnerships with major smartphone manufacturers including Apple, Huawei, Xiaomi, OPPO, vivo, and Honor, with 90% of media placements focused on these manufacturers [2][5] - Since its IPO in 2018, WanKa YiLian has seen significant revenue growth, achieving a 30% increase in 2024 and projected to reach 50% growth in 2025 [2][5] Business Model and Revenue Streams - The company operates three technology standard alliances: 1. **Hardcore Alliance**: Unifies Android app store standards, enhancing market efficiency [6][7] 2. **Quick Application Alliance**: Integrates mini-program functionalities across HarmonyOS and Android [6] 3. **Gold Standard Alliance**: Details not provided [6] - Revenue generation is primarily through advertising and game distribution, with significant contributions from partnerships with major gaming developers like Tencent and NetEase [5] Industry Dynamics - The introduction of Generative Content (GEO) as an AI search technology poses a significant challenge to traditional search engines like Baidu, which rely on bidding and click-based revenue models [2][8] - The shift towards AI-driven search engines is expected to disrupt existing market structures, with companies needing to adapt to new content quality and utility standards [4][13] Advertising and Marketing Changes - The advertising logic has shifted from repetitive exposure to precise targeting, with click-through rates potentially increasing to 33% in the AI search recommendation era [14] - AI enhances ad placement by reducing irrelevant ads and improving user experience through intent recognition and question rewriting [11] Future Outlook - The GEO market is anticipated to surpass traditional browser markets due to its advanced capabilities in multimedia content delivery and user interaction [21][22] - Apple's plan to launch its own AI search engine could significantly impact the market, as evidenced by a 9% drop in Google's stock following the announcement [20] Key Performance Indicators - In app store optimization, key metrics differ from traditional SEO, focusing on exposure, click conversion rates, downloads, registrations, and recharge rates [23] - The decision-making process in AI search is streamlined, eliminating many traditional metrics and focusing on direct user engagement and purchasing behavior [23] Revenue Optimization Strategies - Domestic companies primarily rely on traffic monetization, emphasizing high ROI on advertising spend [24][25] - WanKa YiLian's business model includes advertising commissions and revenue sharing with clients, with discussions on profit-sharing ratios occurring when ROI exceeds 150% [25]