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金融科技行业观察系列(二):支付+AI:重塑商户经营,抢占行业新机
Ping An Securities· 2025-10-09 05:58
Investment Rating - The industry investment rating is "Outperform the Market" [29] Core Insights - The report highlights the integration of AI in the payment industry, focusing on enhancing merchant operations and creating new business opportunities through innovative AI products [2][3][27] - Companies like Newland, Lakala, Newland Digital, Lianlian Digital, and Yika are actively developing AI applications tailored for small and medium-sized merchants, digital employees, and e-commerce [3][27] - The report emphasizes that AI technology can help payment companies differentiate themselves in a competitive landscape and improve service quality, thereby increasing customer value and loyalty [27] Summary by Sections AI Applications in Payment Industry - Newland has launched multiple AI products and formed a strategic partnership with Alibaba Cloud to enhance its digital business strategy, serving over 4.8 million active merchants by mid-2025 [2][7] - Lakala has introduced AI Wallet 2.0, providing nearly 100 commercial functions and serving around 800 million registered users, with 1.5 million monthly active users [9][11] - Newland Digital has customized AI "digital employee" products for B-end clients and launched AIGC applications in overseas markets, achieving significant profits [12][14] - Lianlian Digital has integrated generative AI capabilities into its LOOP AI application to optimize cross-border e-commerce operations [18] - Yika has developed the WinsFor platform to enhance in-store e-commerce marketing, achieving a 40% month-on-month increase in transaction volume by mid-2025 [20][21] R&D Investment Trends - The overall R&D investment among selected payment companies has shown stable growth, with year-on-year increases of 3.3%, 3.9%, and 2.2% for 2023, 2024, and the first half of 2025, respectively [22][24] - The R&D expense ratio for these companies has remained stable between 7% and 9% from 2022 to the first half of 2025, with an overall ratio of 8.1% in the first half of 2025 [22][23] Investment Recommendations - The report suggests focusing on companies that actively embrace AI technology, including Newland, Newland Digital, Lakala, Lianlian Digital, and Yika, as they are expected to benefit from enhanced service quality and competitive differentiation [27]