Core Insights - Gamehaus has announced a deep collaboration with AppsFlyer to integrate AI technologies, aiming to enhance user acquisition and operational efficiency in the gaming industry [1][3][6] - The partnership is part of Gamehaus's "Gamehaus 2.0" strategy, which focuses on leveraging data and AI across the entire product development and operational chain [1][2] Group 1: Strategic Collaboration - The collaboration with AppsFlyer is expected to provide significant technological support for Gamehaus's global business expansion [1][6] - Gamehaus aims to address challenges in user acquisition, such as identifying and filtering fraudulent traffic and measuring the true incremental value of different channels [2][6] - The partnership is designed to create a synergistic effect, enhancing both companies' AI capabilities and data quality [3][4] Group 2: AI and Data Utilization - Gamehaus plans to utilize AppsFlyer's Protect360 anti-fraud solution to identify and intercept 8%-10% of complex fraudulent installations, improving data integrity [3][4] - The collaboration will enhance Gamehaus's internal Dataverse.AI system, allowing marketing teams to query data and generate insights using natural language [3][4] - Gamehaus has established an efficient creative optimization process that integrates AI tagging and data computation with AppsFlyer's creative material optimization features [5][6] Group 3: Future Outlook - Gamehaus and AppsFlyer will conduct Beta testing for Incrementality analysis to scientifically measure the contribution of marketing activities to business growth [6][7] - The long-term vision includes exploring AI applications in marketing attribution, creative optimization, and predictive budget analysis [6][7] - Both companies believe that AI will not only address current challenges but also shape the future of the gaming industry [7]