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AI Takes Over Customer Analysis to Identify Customer Needs
PYMNTS.com· 2025-11-25 00:17
Core Insights - Artificial intelligence (AI) has surpassed human analysts in accurately identifying customer needs, with a fine-tuned model achieving 100% detection compared to 87.5% by human analysts [2] - Companies are increasingly integrating AI into their workflows for customer feedback processing, leading to a shift from centralized analysis to day-to-day operations [3] AI Integration in Workflows - Oracle has introduced AI agents for sales that utilize multilingual data to generate account summaries and insight reports, aiming to embed AI into sales processes [4] - Clorox is implementing generative AI tools in its product development and consumer feedback processes as part of a $580 million digital transformation plan, analyzing customer reviews to identify emerging themes [5] - Companies using AI for customer interactions have seen up to a 45% increase in customer satisfaction and a 30% reduction in operational costs due to improved issue detection and request routing [5] Expansion of AI-Driven Analysis - AI systems are increasingly handling initial customer-signal processing across various functions, including sales, service, marketing, and product operations [6] - Vercel has deployed AI agents trained on top sales personnel to qualify leads and filter inquiries, consolidating tasks that previously required multiple employees [7] AI in Product Development - The use of AI has extended into product development, where it processes signals that inform decisions on ingredients and product formulas [9] - Barry Callebaut partnered with NotCo to utilize AI for generating new chocolate formulations, analyzing ingredient alternatives and consumer preferences [10] - Johnson & Johnson has redirected its AI efforts towards product and research workflows, reporting that 10% to 15% of initial projects yielded significant results [11]