Core Insights - The TELUS Digital survey indicates that AI assistants are becoming competitive with traditional apps as consumers increasingly prefer faster and smarter digital experiences [1] Group 1 - The survey highlights a significant shift in consumer behavior towards AI-driven solutions, suggesting a growing demand for enhanced digital interactions [1] - AI assistants are being recognized for their ability to streamline tasks and provide immediate responses, which aligns with consumer expectations for efficiency [1] - The findings suggest that companies may need to adapt their digital strategies to incorporate AI technologies to meet evolving consumer preferences [1]