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AIGC如何为短视频营销全链路提效80%【502线上同行】
虎嗅APP· 2025-09-24 13:10
Core Viewpoint - The article discusses the challenges faced by local brands and overseas e-commerce in producing high-quality content efficiently amidst increasing competition in e-commerce and the rise of short videos as a key marketing tool [4]. Group 1: Event Overview - The event features four industry experts who will share practical cases and insights on how AIGC (Artificial Intelligence Generated Content) can overcome the bottlenecks in short video creativity and efficiency [4][6]. - The event aims to address common challenges such as the shortening lifecycle of viral products, high influencer costs, and low ROI in content production [4]. Group 2: Expert Contributions - **Jinli Intelligent**: Introduced "Super Smart Editing" and AIGC digital human platform, providing short video operations and private domain conversion solutions for major clients like Futian Automobile and Xinhua Education Group [6]. - **Changlei Capital**: Views AI marketing as a core scenario for "China SaaS to overtake," focusing on content generation, intelligent delivery, and customer conversion [6]. - **Tezan Technology**: Shares a "five-step closed loop" method for short video production, showcasing a case where a leading fast-moving consumer goods brand achieved daily content output in the tens of millions, reducing production costs by over 50% and increasing efficiency by nearly 80% [6]. - **Shumei Technology**: Discusses the growing issues of content compliance and data security with the implementation of generative AI, emphasizing the need for a robust defense and public opinion response mechanism [6]. Group 3: Event Value - The event will provide practical case studies from companies like Futian Automobile and Xinhua Education Group, dissecting how AIGC can be applied in short video production and marketing [7]. - It will address key challenges such as localization, scalability, cost ROI, and influencer marketing dilemmas [7]. - Future trends discussed will include AI head swapping, localization in 41 languages, digital human live streaming, and matrix operations for short videos [7].