Core Insights - Brain-computer interface (BCI) technology is gaining attention, with Apple reportedly collaborating with a BCI company to develop standards for controlling Apple devices using brain signals [1] - Xilinmen (喜临门) is deepening its sleep technology strategy by partnering with Strong Brain Technology to launch the first BCI AI mattress, "Baobao·BrainCo," which utilizes non-invasive EEG technology to capture brainwave signals in real-time [1] - The "Baobao·BrainCo" mattress aims to create a medical-grade sleep profile by integrating multiple data points, including breathing and body temperature, enabling rapid quality assessment and personalized interventions [1] Company Developments - Xilinmen has launched the AISE Baobao series in 2024, establishing a complete sleep chain from pre-sleep to waking [2] - The company has partnered with Tsinghua University to create a "Smart Sleep Technology Joint Research Center," focusing on the development of emotional interaction AI systems [2] - Since the introduction of the AI mattress, Xilinmen's smart product line has achieved over 100 million yuan in sales in 2024, significantly contributing to revenue growth [2] Market Performance - The AI Smart Deep Sleep Experience Center in Changchun generated over 1 million yuan in sales during its first week, with peak daily foot traffic exceeding 500 visitors and a repurchase and referral rate of 35% [2] - The AISE Baobao series is now available in over 200 stores nationwide and has expanded into Southeast Asia and the Middle East, providing personalized mattress recommendations to over 130,000 customers [2] Future Prospects - As BCI and generative AI technologies mature, Xilinmen's "AI companionship" strategy will evolve, utilizing user sleep data to create customized sleep solutions [2] - The collaboration with Strong Brain Technology will extend beyond mattresses to include smart sleep pillows and sleep music pillows, with plans for cooperation in supply chain, channels, and investment [2]