Core Insights - The report from ZhiDeMai Technology highlights significant growth in various product categories during the 2025 "Double 11" shopping festival, driven by "AI + interest" strategies [1][2] - The top five categories by GMV (Gross Merchandise Volume) were mobile communications, home appliances, household electrical appliances, residential furniture, and complete computers [1] - Notable growth was observed in outdoor consumption, with outdoor footwear and apparel seeing GMV increases of 41.96% and 33.02% respectively [1] Category Summaries - **Top Performing Categories**: The categories with the highest GMV during the event included mobile communications, home appliances, household electrical appliances, residential furniture, and complete computers [1] - **Fastest Growing Categories**: The five categories with the fastest year-on-year growth rates were dining and food (82.42%), outdoor footwear (41.96%), baby clothing (35.16%), outdoor apparel (33.02%), and watches (28.13%) [1] - **Outdoor Consumption Trends**: Outdoor-related products experienced significant growth, marking them as one of the most notable sectors during the "Double 11" period [1] - **Childcare-Related Consumption**: With the implementation of childcare subsidies, baby clothing and children's clothing saw GMV increases of 35.16% and 17.63% respectively, while baby safety products grew by 22.83% [1] - **Pet Consumption Growth**: Pet-related consumption surged, with pet apparel and grooming products growing by 42.00% and 32.93% respectively, indicating a trend towards smart pet care devices [2] - **AI Integration**: ZhiDeMai Technology utilized AIUC and AIGC artificial intelligence engines to create over 700 interest scenarios, enhancing brand exposure and conversion rates, with AIGC content publication increasing by 62.17% [2] - **AI as Infrastructure**: AI played a crucial role in the "Double 11" event, accelerating content production and enhancing marketing efficiency across the entire supply chain [2]