Core Insights - ArcelorMittal Nippon Steel India (AM/NS India) is expanding its value-added steel portfolio with two new products targeting the consumer appliance sector to reduce imports [1][5] Company Strategy - The company aims to increase its value-added steel portfolio contribution from 60-65% to over 70-75% in the next two to three years through new product launches [3] - AM/NS India's strategy focuses on downstream steel, which includes higher-value products for industries such as automobiles, appliances, and construction [2] Product Launch - The two new products are AM/NS Vibrance, a premium colour-coated steel for appliances, and AM/NS Optima, a non-colour-coated galvanized steel for outdoor units and panels [5] - These products are designed to meet the design-led needs of original equipment manufacturers (OEMs) in the appliance and industrial manufacturing sectors [7] Market Context - India imports approximately 100,000 tonnes of steel for appliances annually, and AM/NS India plans to substitute these imports at a lower cost [3][5] - The Indian consumer durables market is projected to become the world's fourth largest by FY27, with a demand for coated steel expected to grow at 8-10% annually [6] - Coated steel demand in the appliance segment is growing at roughly 10% per year, driven by consumer aspirations, urbanization, and government initiatives like the Production-Linked Incentive (PLI) scheme [6]