AM/NS Vibrance是一款专为家电制造商研发的彩涂钢材，主要瞄准冰箱、洗衣机、微波炉等家电产品的制造需求。与之相对，AM/NS Optima为零锌花镀锌钢材，适用于空调系统、工业面板及洁净室设施等工业应用场景。AM/NS India表示，两款产品的推出旨在降低原始 设备制造商（OEMs）对进口镀层钢材的依赖，助力实现产品国产化替代，提升供应链韧性。 印度镀层钢材市场增长前景强劲 印度安赛乐米塔尔尼普敦钢铁公司（AM/NS India）于近日发布公告称，公司正式推出两款高端品牌钢材产品——AM/NS Vibrance与 AM/NS Optima，此举是其实现"高附加值钢材营收占比达75%"战略目标的重要举措。该行动凸显出AM/NS India正聚焦强化其在高利润下 游领域的市场布局，尤其深耕家电及工业应用用镀层钢材赛道。 两款新品聚焦家电与工业应用场景 扩充产品矩阵，锚定耐用消费品市场增长 此次新品成功加入AM/NS India现有的镀层钢材产品矩阵，与Optigal、Magnelis、Optiga Prime及Optiga Pinnacle等产品形成互补。据悉，到 2026-2027财年，印度耐用消费 ...

Core Insights - ArcelorMittal Nippon Steel India (AM/NS India) is expanding its value-added steel portfolio with two new products targeting the consumer appliance sector to reduce imports [1][5] Company Strategy - The company aims to increase its value-added steel portfolio contribution from 60-65% to over 70-75% in the next two to three years through new product launches [3] - AM/NS India's strategy focuses on downstream steel, which includes higher-value products for industries such as automobiles, appliances, and construction [2] Product Launch - The two new products are AM/NS Vibrance, a premium colour-coated steel for appliances, and AM/NS Optima, a non-colour-coated galvanized steel for outdoor units and panels [5] - These products are designed to meet the design-led needs of original equipment manufacturers (OEMs) in the appliance and industrial manufacturing sectors [7] Market Context - India imports approximately 100,000 tonnes of steel for appliances annually, and AM/NS India plans to substitute these imports at a lower cost [3][5] - The Indian consumer durables market is projected to become the world's fourth largest by FY27, with a demand for coated steel expected to grow at 8-10% annually [6] - Coated steel demand in the appliance segment is growing at roughly 10% per year, driven by consumer aspirations, urbanization, and government initiatives like the Production-Linked Incentive (PLI) scheme [6]