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践行京东(09618)“1000中国品牌出海”战略 京东工业与杭叉集团达成战略合作
智通财经网· 2025-07-04 01:27
Core Insights - JD Group's founder Liu Qiangdong revealed the company's internationalization strategy focusing on local e-commerce, infrastructure, employees, procurement, and delivery, aiming to help 1,000 Chinese brands go global [1] - JD Industrial signed a strategic cooperation agreement with Hangcha Group to enhance local supply chain construction in Thailand, becoming Hangcha's "chief partner" in the region [1][3] - Hangcha Group, a leading forklift manufacturer, has been expanding globally for over a decade, with 18 overseas subsidiaries and a record sales of over 100,000 units of forklifts [3] - JD Industrial aims to leverage its digital supply chain technology to support Chinese enterprises' overseas expansion, addressing core challenges in supply chain management [4][5] - The partnership is expected to enhance Hangcha's market penetration in Thailand, which is seen as a market with significant potential for smart logistics solutions [5][6] Company Strategies - JD Group's strategy includes a focus on localizing operations in international markets to better serve local customers and enhance brand presence [1][6] - JD Industrial has developed a "digital highway" to improve supply chain efficiency for Chinese companies looking to expand abroad, covering various countries including Thailand [4] - Hangcha Group is looking to capitalize on the partnership with JD Industrial to access new customers and enhance its market share in Thailand [5][6] Market Context - The Chinese manufacturing industry is projected to maintain its position as the world's largest, with an industrial added value of 40.5 trillion yuan in 2024, highlighting the importance of international expansion for competitiveness [5] - The collaboration between JD Industrial and Hangcha Group is positioned as a strong alliance that will enhance customer experience and market leadership in Thailand [6]