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国星光电:公司积极推动出海战略,取得了系列显著成果
Zheng Quan Ri Bao Wang· 2025-11-10 08:10
Core Viewpoint - Company has actively promoted its overseas strategy in recent years, achieving significant results in market expansion and brand building [1] Market Expansion - Company products have successfully entered markets in Southeast Asia, the Americas, and Europe, with overseas revenue expected to grow year-on-year in 2024 through exhibitions and channel development [1] - Key overseas customers have seen double-digit sales growth [1] - Participation in major international exhibitions, such as ISE in February and InfoComm in June, has attracted considerable attention from industry experts and overseas clients [1] Brand Building - Company has registered its "NATIONSTAR" trademark in multiple key overseas markets, enhancing its brand presence [1] - High-end custom brand REESTAR has been successfully applied in significant international events, such as the Paris Olympics and Adele's concert in Munich, greatly increasing its international influence [1] Future Strategy - Company plans to increase R&D investment to drive overseas market expansion through a "technology + industry" dual approach, focusing on high-value LED core competitive advantages in RGB display devices, automotive LEDs, consumer electronics, and backlight modules [1] - The establishment of an overseas division will coordinate the company's international business development, conducting in-depth research on market demands, regulations, and cultural differences in various countries [1]