Summary of Changbai Mountain Scenic Area Conference Call Industry Overview - The conference call discusses the performance and future outlook of the Changbai Mountain Scenic Area, particularly in relation to tourism and hospitality sectors. Key Points Visitor Growth and Trends - From October 9 to 25, visitor numbers increased by approximately 16-17% year-on-year, with a peak of over 12,000 visitors in a single day, attributed to the opening of the Shenbai High-Speed Railway and marketing activities [2][4] - The total expected visitor count for the year is around 3.8 million, reflecting a year-on-year growth of 10%-20% [2][4] - Liaoning Province has become a major source of visitors, with a share increase of about 0.3 percentage points and a growth of over 10% year-on-year, facilitated by improved travel times due to the Shenbai High-Speed Railway [2][5] Capacity and Infrastructure - The North Scenic Area has a winter capacity of approximately 15,000 visitors, while the West Scenic Area can accommodate 5,000, representing a total increase of about 20% compared to last year [2][6] - Future capacity is projected to increase from 41,000 to 51,000 visitors per day, an increase of about 20%, due to infrastructure improvements and better traffic management [10] New Projects and Revenue Streams - New projects include the En Dori Commercial Street and the Deer Horn Village Fairy Tale World, aimed at enhancing visitor experience and increasing stay duration [2][7] - The company has introduced new activities such as snowmobile and ATV experiences, as well as a 3 km hiking trail, which are expected to significantly contribute to overall performance [2][7] - The second phase of the Hot Spring Tribe is expected to open in the second half of next year, with a positioning slightly below the first phase Crowne Plaza Hotel, potentially matching its scale [9] Operational Strategies - The company plans to streamline costs and focus on converting winter tourism-related consumption to improve profitability in the fourth quarter [3][13][14] - The hospitality model includes 140 guest rooms operated through a leasing and renovation strategy, with a 51% stake in a joint venture for restaurant management [2][8] Financial Performance and Future Outlook - The company anticipates that the new projects and improved visitor experiences will lead to significant revenue growth during the winter season [2][7] - The Snow Mountain Water Town project is in the planning stage with a total investment of approximately 500 million, focusing on room revenue from summer and winter tourism [11] Shareholder Actions - Jilin Forest Industry's share reduction was due to funding needs, with no clear indication of future reductions [12] Additional Insights - The company is actively managing its operational costs to address high expenses associated with the winter season, aiming for a balanced approach to revenue generation and cost management [3][13]