Core Insights - Digital Brands Group, Inc. (DBG) is hosting its second AVO College Influencer Tour at the University of Alabama during the LSU vs Alabama football game on November 8, 2025, providing a platform for influencers and athletes to engage with fans [1] - The AVO x Yea Alabama apparel collection will generate a 20% royalty for Yea Alabama, highlighting a commitment to create NIL opportunities for female student-athletes [2] - The CEO of DBG, Hil Davis, emphasizes the importance of supporting female student-athletes and the potential for innovative collegiate apparel, likening the initiative to the Warby Parker model in the collegiate apparel space [3][4] Company Overview - Digital Brands Group offers a diverse range of apparel through various brands, including the newly launched collegiate brand AVO, and operates a technology arm focused on integrating advanced technologies into its ecosystem [4] - The company aims to drive value and innovation in the eCommerce sector, aligning its product offerings with consumer demand and market trends [4] Influencer Participation - The event will feature notable influencers and athletes, including Darcy McQueeny, Aaliyah Nye, and Trent Richardson, who will engage with attendees and promote the AVO x Yea Alabama apparel [6]

Core Insights - Digital Brands Group, Inc. is launching its first AVO College Influencer Tour at the University of Alabama during the football game between Alabama Crimson Tide and Tennessee Volunteers on October 18, 2025 [1] - The event will feature various influencers and athletes, providing a unique meet-and-greet opportunity for students, alumni, and fans [2][7] - Yea Alabama will receive a 20% royalty on all revenue generated from the AVO x Yea Alabama apparel collection, which aims to create future NIL market opportunities for female student-athletes [3] Company Initiatives - The AVO College Influencer Tour is designed to support women's sports and female student-athletes, showcasing the commitment of Digital Brands Group to this cause [4] - The company aims to provide high-quality products at competitive prices to universities and their communities, likening its approach to that of Warby Parker in the collegiate apparel space [5] - Digital Brands Group operates a diverse range of apparel brands and has a technology division focused on integrating advanced technologies into its business model [5]