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AppLovin's Strategic Shift Fuels Omnichannel Advertising Growth
ZACKS· 2025-07-08 15:46
Key Takeaways APP is shifting from mobile-first to omnichannel ads by expanding into CTV, web and e-commerce. The Wurl acquisition enhances APP's AI-driven monetization engine across new digital ad verticals. APP stock is up 46.5% in 3 months, outpacing the industry's 42.7% gain amid rising earnings estimates.AppLovin Corporation (APP) is accelerating its transformation from a mobile-first advertising platform into a diversified digital advertising powerhouse. At the heart of this evolution is a strategic ...