PARIS--(BUSINESS WIRE)--Regulatory News: This transaction, which does not include any assets related to the G.H. Mumm Champagne brand or other international Mumm sparkling wines activities, will enable Pernod Ricard to continue focusing its resources on its portfolio of premium international spirits and champagne brands, in line with its premiumisation strategy. It reflects Pernod Ricard's continuous assessment of its strategic opportunities and active portfolio management, in line with its longstanding pol ...

Trinchero is a family-owned wine and spirits company, deeply rooted in the Napa Valley for over 75 years. By adding Mumm Napa to its portfolio, Trinchero will accelerate growth in a high-potential category while expanding its premium portfolio and strengthen its position as one of the top U.S. wine suppliers. With this agreement, Trinchero will assume ownership of the Mumm Napa destination winery and its sparkling wine production facilities located in Rutherford, Napa Valley. This transaction, which does no ...

Core Insights - Pernod Ricard has introduced Chivas Regal Crystalgold, a clear spirit drink aimed at competing in the Tequila market, priced at £51 (US$68) [1] - The product is described as an innovation for the Chivas Regal brand, maintaining the brand's signature depth of flavor while offering versatility as a clear spirit [2] - The launch is a strategic response to changing consumer habits, targeting early evening occasions traditionally associated with clear spirits [3] Product Details - Chivas Regal Crystalgold is positioned as a "clear spirit drink" that allows for longer, fresher drink options [3] - The drink exemplifies the brand's commitment to innovation while retaining its heritage [4] Market Performance - In the last financial year, Pernod Ricard sold 4.8 million nine-litre cases of Chivas Regal, reflecting a 2% organic growth [4] - Chivas Regal ranks as the fourth-largest strategic international brand for Pernod Ricard by annual case sales, following Absolut vodka [4]