Core Insights - The company reported a revenue of 3.558 billion yuan for the first half of 2025, representing a year-on-year growth of 26.78% in a slightly growing advertising market [1] - The integration of AI technology is enhancing the quality and efficiency of advertising marketing, while the company is also expanding into the new cultural tourism sector [1][5] Group 1: AI Empowerment in New Media - The company is actively strengthening AI technology to build a content production system centered around artificial intelligence, achieving capabilities such as AI-generated creative ads and automated ad analysis [2] - The subsidiary, Bafang Tengtai, launched the AdPex one-stop intelligent advertising platform, which aims to provide efficient and cost-effective advertising solutions [2] - Bafang Tengtai has become an official partner of Apple Ads, providing significant opportunities for the company's international advertising market expansion [2] Group 2: Collaboration with Major Media - The company continues to deepen collaborations with leading media platforms like ByteDance, Tencent, and Baidu, leveraging the user base and traffic resources of emerging social media [3] - These partnerships enable the company to better understand market dynamics and meet diverse client needs, thereby solidifying its advertising marketing business [3] Group 3: Policy Support for Cultural Tourism - The cultural tourism sector is experiencing accelerated growth due to policies aimed at boosting domestic demand and consumption [4] - The company has leveraged its internal resources to gain experience in new media marketing for cultural tourism projects, collaborating with local governments to create unique tourism products [4] - The partnership with Alibaba Cloud is aimed at strengthening rural digital infrastructure, promoting rural revitalization, and creating new opportunities in cultural tourism [4] Group 4: Business Growth Potential - The company's steady revenue growth in new media and cultural tourism reflects its efforts and potential in exploring new growth paths [5] - With the support of AI technology and favorable policies, the company is expected to achieve significant breakthroughs in the cultural tourism sector, providing strong momentum for long-term development [5]