Core Insights - AUDIENCEX is launching three key technology innovations aimed at enhancing performance marketing for brands and agencies during a challenging economic period [2][9] - The innovations include Admatx, PriceFix, and AXi Simulator, which leverage AI, data science, and predictive analytics to improve ROI and operational efficiency [2][6] Group 1: Technology Innovations - Admatx is a self-serve DSP that provides brands and agencies with direct control over omnichannel campaigns, emphasizing transparency and efficiency [3] - PriceFix guarantees CPA outcomes across all cross-channel spending, addressing a long-standing demand for performance certainty among marketers [4] - AXi Simulator utilizes synthetic personas to simulate human behavior across various marketing scenarios, offering predictive intelligence for campaign strategies [5] Group 2: Strategic Enhancements - The integration with Kokai by The Trade Desk enhances media buying through AI-powered infrastructure, allowing for real-time adaptability and optimization [7] - The new omnichannel access enables seamless planning and activation of full-funnel campaigns across various media types, supported by intelligent automation [7] - AUDIENCEX's focus on AI-driven optimization and data-driven adjustments aims to maximize returns and scale for clients [7] Group 3: Market Positioning - The company's commitment to intelligent automation and predictive technologies positions it as a leader in the performance marketing space, enabling faster, more agile operations [6][9] - By streamlining workflows and automating decision-making processes, AUDIENCEX helps clients reduce waste and outperform traditional marketing methods [8] - The overall vision reflects a proactive approach to navigating the complexities of the current media landscape, ensuring that every marketing dollar is utilized effectively [9]