Core Insights - Affirm Holdings has announced that it will not charge interest on certain long-term loans taken out between October 22 and October 24, aiming to attract customers during the holiday shopping season [1][3]. Group 1: Company Strategy - Affirm is shifting its focus towards longer-term loans, with approximately 71% of its transactions currently bearing interest, while 14% are 0% APR long-term monthly loans [3][6]. - The company has partnered with major online retailers, such as Amazon, since 2021, which has influenced its move towards interest-bearing loans [3]. Group 2: Market Competition - Affirm competes not only with other buy now, pay later (BNPL) companies like Klarna and Afterpay but also with rewards credit cards targeting high-income customers [4][5]. - The interest-free promotion is seen as a strategy to highlight the advantages of BNPL over credit cards that offer cash back [5]. Group 3: Customer Insights - The promotion is available to eligible customers shopping at select retailers using the Affirm app and card, indicating a targeted approach to customer engagement [6]. - Affirm's CFO noted that monthly installment loans that accrue interest are the company's most significant and profitable product [7].