Core Insights - Affirm has launched a promotion called "0% Days" offering interest-free payment plans to shoppers in the U.S. as the holiday season approaches [1][2] - The event will take place from October 22 to 24, providing access to thousands of 0% APR offers across various categories with repayment terms of up to 24 months [2][4] - Affirm's promotion aims to differentiate its installment-based model from traditional credit cards by eliminating hidden costs and fees associated with credit [3][4] Company Strategy - The promotion expands on Affirm's existing partnerships that already provide select 0% financing year-round, positioning the company to capture consumer attention during peak shopping periods [4] - Affirm's strategy highlights the growing competition among buy now, pay later (BNPL) providers, as other companies like Sezzle and PayPal are also enhancing their offerings ahead of the holiday season [5] Consumer Behavior - Research indicates that 52% of shoppers are likely to use pay later plans for holiday purchases, with parents and millennials being the most inclined to utilize this payment option [6] - Younger generations are particularly expected to increase their usage of pay later plans during the holiday season compared to the rest of the year [6]