Core Viewpoint - Jim Cramer expresses skepticism about Diageo plc (NYSE:DEO), stating that the appointment of a new CEO is unlikely to improve the company's fortunes due to ongoing challenges in the alcoholic beverage industry [2][3]. Company Analysis - Diageo plc has appointed Sir Dave Lewis as its new CEO, but Cramer believes that leadership changes will not resolve the fundamental issues facing the company [2][3]. - The alcoholic beverage industry is currently facing significant challenges, with Cramer highlighting that "liquor's the most challenged product in the world" [3]. Industry Context - Cramer notes that even popular products like agave spirits are experiencing declines, attributing this to quality issues and additives [3]. - The overall sentiment in the alcoholic beverage sector is negative, with Cramer indicating that "there isn't anything that is going right in the liquor business right now" [3].