MANILA, Philippines, Jan. 29, 2026 /PRNewswire/ -- Digital travel platform Agoda has announced the launch of Agoda Impact Lab, a pioneering initiative aimed at unlocking the future of travel and technology in Asia. The Lab, launched at ASEAN Tourism Forum, will serve as a launch pad for innovation and value creation across the region, leading the next generation of initiatives to boost industry resilience.Agoda Impact Lab is designed as a dedicated platform for the public and private sectors to design, test ...

Core Insights - AI is becoming essential in developer workflows across Southeast Asia and India, with governance being the key factor for the next phase of AI maturity in the region [1][7] Adoption and Usage - 95% of developers use AI weekly, primarily for code generation (94%), while adoption for other tasks like documentation (72%), code review (67%), testing (57%), planning (56%), and deployment (36%) is lower, indicating uneven integration [2] - Most developers report that AI-generated code functions correctly less than half the time without significant revisions, highlighting a gap between adoption and reliability [6] Governance and Guidelines - Only 25% of teams operate under official AI guidelines, and 60% lack a formal AI policy, leading to a reliance on team culture for governance [3] - Leading organizations are implementing structured governance frameworks to balance developer autonomy with organizational oversight, as seen with Agoda's GenAI Proxy [4] Peer Review and Accountability - Developers are incorporating bottom-up accountability, with 57% reporting changes to code review processes, and 67% always reviewing AI-generated code before merging [5] - The evolution of peer review practices is crucial for establishing measurable processes that can be scaled across teams [6] Future Directions - The next competitive edge will be establishing a clear framework for consistent and productive AI usage, focusing on trust, quality, and governance [7] - The Agoda AI Developer Report 2025 provides insights from over 600 developers across seven key markets, reflecting the current state of AI adoption and integration in the region [10]