Company Overview - JetBlue is a U.S. low-cost airline serving domestic and international markets, operating a modern fleet and strategic partnerships to enhance connectivity and network reach [5][7] - The company reported trailing twelve months (TTM) revenue of $9.1 billion and a net loss of $469 million as of September 30, 2025 [3][4] Investment Activity - Prentice Capital Management acquired over $8 million in JetBlue stock, making it the fund's largest holding, with a total of approximately 2,276,428 shares valued at $11.2 million as of September 30, 2025 [1][2] - JetBlue accounted for 17.1% of Prentice Capital's 13F assets under management (AUM) [2][6] Stock Performance - As of December 5, 2025, JetBlue shares were priced at $4.78, reflecting a decline of 24.9% over the past year, underperforming the S&P 500 by 38.8 percentage points [3][4] - The stock has shown stabilization over the last six months, with no significant change, attributed to cost reductions and restructuring efforts [10] Strategic Insights - Prentice Capital's investment strategy focuses on deep value stocks, often targeting strong brands undergoing a turnaround, which aligns with its significant purchase of JetBlue stock [9] - JetBlue has been implementing cost-cutting measures, including reducing unprofitable flight routes, to improve its financial performance [10]