闪魔数据线福袋可谓是数码配件中的实用之选，它适用 于苹果iPhone、华为手机，还有AirPods4、iPad平板、 MacBook笔记本等设备。这款数据线有PD双typec头和 lightning口，能满足不同设备的充电需求，还支持快 充，让你的设备快速回血。在天猫精选，这款数据线福 袋目前活动售价15.2元，下单领取满12减3元优惠券，再 参与立减2.3元优惠活动，下单1件，实付低至9.9元。 而且凑单叠加200 - 25，价格会更低，原价15.2元，现在 用实惠的价格就能将它带回家。 闪魔数据线福袋可谓是数码配件中的实用之选，它适用于苹果iPhone、华为手机，还有AirPods4、iPad 平板、MacBook笔记本等设备。这款数据线有PD双typec头和lightning口，能满足不同设备的充电需求， 还支持快充，让你的设备快速回血。在天猫精选，这款数据线福袋目前活动售价15.2元，下单领取满12 减3元优惠券，再参与立减2.3元优惠活动，下单1件，实付低至9.9元。 而且凑单叠加200 - 25，价格会更低，原价15.2元，现在用实惠的价格就能将它带回家。 ...

Core Insights - The Chinese Bluetooth headset market is experiencing structural changes, with ear clip category sales surpassing ear hook category for the first time in the first half of this year [1][2]. Market Overview - In the first half of 2025, the shipment volume of Bluetooth headsets in China is expected to reach approximately 59.98 million units, representing a year-on-year growth of 7.5% [1]. - True wireless headset shipments are projected at 38.31 million units, with an 8% year-on-year increase, driven primarily by the entry-level market, while the high-end flagship market shows signs of recovery [1]. - The open-type market is expected to see shipments of 14.22 million units, reflecting a significant year-on-year growth of 20.1%, indicating a shift from scale to quality development [1]. - The over-ear market is anticipated to ship 4.13 million units, marking a 30.1% year-on-year increase, significantly driven by entry-level products [1]. Brand Performance - Xiaomi's Bluetooth headset shipments reached 9.89 million units in the first half of 2025, showing a substantial year-on-year growth of 52.6% [2]. - Huawei's FreeClip and other high-end ear clip products are leading the growth in the ear clip market, while Edifier is rapidly developing in the entry-level over-ear market due to its cost-performance advantage [2]. - Apple has shown a notable recovery in the Bluetooth headset market following the launch of AirPods 4 in September 2024 [2]. - OPPO's Bluetooth headset shipments increased by 57.2% year-on-year, attributed to its strategy of expanding online channels and leveraging mobile phone sales [2]. Market Dynamics - The ear clip market's scale and growth rate have for the first time surpassed that of the ear hook market, with shipments of 6.51 million units and a year-on-year growth of 41.0% [2]. - The ear hook market's growth has been limited due to insufficient differentiation in the mid-to-high-end segment, while the ear clip market benefits from high-end benchmark products driving entry-level market expansion [2]. - Both ear clip and ear hook categories are showing significant growth in the mid-price segments (200-400 RMB, 400-600 RMB) [3]. - Users are increasingly seeking a balance between product quality and price, indicating a mature consideration of "quality-price ratio" [3]. - Domestic audio manufacturers are adjusting their product lines towards emerging forms like ear clips and ear hooks to expand profit margins and seize new growth opportunities [3].