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杰森娱乐举行2025秋季新品发布会,构建全球化IP生态加速战略落地
Jin Tou Wang· 2025-10-17 02:41
Core Insights - The 2025 Jason Entertainment Group Autumn New Product Launch Conference showcased the company's strategic direction and its commitment to building a global IP ecosystem through diverse product categories and collaborations with major IP partners like Disney [1][2][4] Group 1: Company Strategy - Jason Entertainment aims to position itself as a creator of IP derivative ecosystems, focusing on deep emotional connections with IPs and developing diverse products while integrating online and offline channels for consumer engagement [2][3] - The company has expanded its business to cover various categories including collectible cards, TCG, toys, and AI products, establishing itself as a comprehensive cultural entertainment group [2][8] Group 2: Product Development - The company plans to launch innovative "Card 2.0" products with high-end collectible attributes and expand into new categories such as trendy toys and AI smart hardware [3][5] - Upcoming product lines include the "MONSMOTO" trendy toy series and collaborations with international IPs like Disney, Star Wars, and Marvel, indicating a strong market potential [6][8] Group 3: Strategic Partnerships - Jason Entertainment has established partnerships with over 500 IPs and signed strategic agreements with companies like Golden Eagle Cartoon and Prism Intelligent Creation to enhance its IP ecosystem [4][5] - The collaboration with Ling Shu Animation focuses on developing exclusive IP derivative products and interactive features, bridging virtual and real-world experiences [4][5] Group 4: Market Trends - The IP derivative market is projected to grow significantly, with estimates suggesting that the Chinese IP toy consumption market will exceed 100 billion yuan by 2027 [8] - The rise of the Z generation and new middle-class consumers is driving the demand for diverse product offerings in the IP toy sector, presenting new growth opportunities for brands [8]