Core Insights - The Chinese entertainment industry is experiencing a divergence, with Damai Entertainment's stock price rising by 91% year-to-date, while Maoyan Entertainment's stock price has fallen by 10% [1][5]. Company Performance - Damai Entertainment has successfully diversified its business by shifting focus from movie ticketing to IP derivatives and offline entertainment activities, projecting a revenue growth of 33% to 6.7 billion RMB for FY2025 [4][13]. - In contrast, Maoyan Entertainment is heavily reliant on the domestic film market, expecting a revenue decline of 14% to 4.1 billion RMB for 2024 due to a 23% drop in movie box office revenue [4][15]. Strategic Differences - The divergence in stock performance is attributed to the fundamental differences in strategic direction between the two companies. Damai's transformation has allowed it to capture the benefits of consumer upgrades and post-pandemic entertainment demand, while Maoyan's reliance on the film market has left it vulnerable [6][15]. - Damai's revenue from movie-related activities is expected to constitute only 37% of its total revenue by FY2026, whereas Maoyan's movie-related revenue will account for over 80% [6][15]. Market Growth and Projections - The offline performance market in China is projected to grow at a compound annual growth rate (CAGR) of 81% from 2022 to 2024, with market revenue expected to reach 80 billion RMB in 2024 [7][8]. - Damai is estimated to achieve 2.1 billion RMB in event ticketing revenue in 2024, with expectations of further growth to 2.5 billion RMB and 3 billion RMB in FY2026 and FY2027, respectively [8][10]. Financial Outlook - Damai's adjusted EBITA is projected to grow by 61% to 809 million RMB for FY2025, with revenues expected to reach 8 billion RMB in FY2026 and 9.3 billion RMB in FY2027, exceeding market consensus by 4% and 7% [13][14]. - Conversely, Maoyan's adjusted EBITA is forecasted to plummet by 70% to 328 million RMB for 2024, with revenues expected to grow only 8% and 4% in FY2025 and FY2026, respectively, falling short of market consensus by 9% and 13% [15][18]. Valuation and Market Sentiment - Morgan Stanley maintains an "overweight" rating for Damai with a target price of 1.2 HKD, while downgrading Maoyan to "neutral" with a target price of 6.8 HKD, reflecting cautious expectations for Maoyan's future performance [6][19].

行业研究丨深度报告丨轻工制造 [Table_Title] 新消费蔚然成风，传统盘踵事增华 ——轻工行业 2025 年度中期投资策略 %% %% %% %% research.95579.com 1 丨证券研究报告丨 报告要点 [Table_Summary] IP 衍生品情绪消费星河浩瀚，本土文化出海；新烟大势所趋，长坡厚雪的景气赛道；个护供给 创新与渠道变革给予品牌发展新机遇；家居需求磨底，供给缓慢退出，龙头类债投资；造纸供 需有望逐渐平衡，周期磨底回升可期；包装关注高股息方向，以及金属包装格局优化；电动两 轮车短期业绩高增，长期看份额提升、产业布局和出海；出口在不确定的关税政策中寻找确定 性的成长。 分析师及联系人 [Table_Author] 蔡方羿 米雁翔 仲敏丽 SAC：S0490516060001 SAC：S0490520070002 SAC：S0490522050001 SFC：BUV463 应奇航 章颖佳 SAC：S0490524080008 请阅读最后评级说明和重要声明 2 / 42 %% %% %% %% research.95579.com 2 轻工制造 cjzqdt11111 [Tabl ...

[Table_Page] 投资策略报告|传媒 证券研究报告 | 年中期策略 | [Table_Title] 传媒行业 2025 | | | | --- | --- | --- | --- | | 关注 | | | AI | | | | 产业进展 | | | 紧扣景气度主线，重视确定性资产，乐观 | | | | [Table_PicQuote] 相对市场表现 [分析师： Table_Author]旷实 SAC 执证号：S0260517030002 SFC CE No. BNV294 010-59136610 kuangshi@gf.com.cn 分析师： 廖志国 SAC 执证号：S0260525060001 15201876785 liaozhiguo@gf.com.cn 分析师： 徐呈隽 SAC 执证号：S0260519110002 021-38003663 xuchengjun@gf.com.cn 分析师： 周喆 SAC 执证号：S0260523050003 SFC CE No. BJD408 010-59136890 zhouzhe@gf.com.cn 分析师： 章驰 SAC 执证号：S026052308 ...

2025年，中国消费市场正经历一场深刻的变革，从"量"到"质"、"物"到"精神"的跃迁。这场变革的缩影，体现在两家企业的崛起上：老铺黄 金和泡泡玛特。它们不仅各自成为行业龙头，更标志着中国消费品牌开始掌握定价权和文化话语权。 老铺黄金，这家成立仅15年的国产黄金品牌，以1200亿港元的市值超越百年老店周大福（850亿港元），成为亚洲黄金珠宝行业的新霸主。 这并非偶然，而是消费升级与文化自信交织的产业变革的结果。 老铺黄金颠覆了传统黄金品牌"金价 加工费"的定价模式，大胆采用奢侈品行业惯用的"一口价"策略。其产品中隐含的工艺溢价高达数倍， 巧妙地将黄金从大宗商品的属性中剥离，成功将其定位为兼具文化与艺术价值的珍品。这种策略使其在金价波动中仍能保持远高于行业平 均水平的高毛利率。 其核心竞争力在于独步天下的"古法宫廷工艺"。 老铺黄金的产品融合了錾刻、珐琅、镶嵌等多种国家级非物质文化遗产技艺，单品制作平 均耗时数百小时。例如，2025年推出的"敦煌飞天系列"，采用复杂的3D立体錾刻技术，工艺精湛程度远超同行业任何品牌。这种高超的工 艺壁垒，不仅提升了产品的独特性，更使其在社交场景中成为高净值女性群体彰显身份的象征 ...

轻工制造 上 市 公 司 2025 年 06 月 22 日 广博股份 (002103) ——加速 IP 文创转型，IP 多元化+载体丰富化+长期出海 驱动增长 报告原因：首次覆盖 买入（首次评级） | 市场数据： | 2025 年 06 月 20 日 | | --- | --- | | 收盘价（元） | 10.09 | | 一年内最高/最低（元） | 18.78/4.55 | | 市净率 | 5.0 | | 股息率%（分红/股价） | - | | 流通 A 股市值（百万元） | 3,805 | | 上证指数/深证成指 | 3,359.90/10,005.03 | | 注："股息率"以最近一年已公布分红计算 | | | 基础数据: | 2025 年 03 月 31 日 | | --- | --- | | 每股净资产（元） | 2.02 | | 资产负债率% | 44.38 | | 总股本/流通 A 股（百万） | 534/377 | | 流通 B 股/H 股（百万） | -/- | 一年内股价与大盘对比走势： 06-20 07-20 08-20 09-20 10-20 11-20 12-20 01-20 02- ...

点评：泡泡玛特在上海开设IP珠宝店，标志着其业务从潮玩向饰品领域延伸。这一举措将IP价值与珠宝 设计结合，可能增强公司品牌影响力，提升相关IP热度。对公司股价而言，此举或增加投资者对泡泡玛 特多元化布局的信心，从而对其估值产生积极影响。对珠宝行业板块，这一跨界尝试可能激发更多IP衍 生品开发，推动行业创新。 NO.3 二手交易平台出现LABUBU租赁服务 随着"LABUBU"走红，有一批用户已经发现新商机——在二手交易平台出租"LABUBU"系列公仔。在二 手交易平台上以"LABUBU出租""拉布布出租"等为关键词搜索，有多位卖家提供实体公仔的出租服务， 主要用于拍照、社交展示、婚宴布置等场景。 点评：二手交易平台出现LABUBU租赁服务，反映出IP热度向消费场景延伸。这表明IP价值得到进一步 挖掘，可能增强市场对泡泡玛特IP衍生品开发能力的认可。对IP衍生品行业板块，租赁模式为IP变现提 供了新思路，或吸引更多关注。对股市整体而言，这反映出消费者对IP周边消费的多元化需求，可能提 升市场对相关消费板块的关注度。 ｜ 2025年6月16日星期一 ｜ NO.1 王长田：《哪吒》系列衍生品销售额有望突破千亿元 6 ...

上 市 公 司 传媒 2025 年 06 月 09 日 阿里影业 (01060) ——现场演出+IP 衍生高景气，打造现实娱乐平台 报告原因：首次覆盖 买入（首次评级） | 市场数据： | 2025 年 06 月 06 日 | | --- | --- | | 收盘价（港币） | 0.95 | | 恒生中国企业指数 | 8629.75 | | 52 周最高/最低（港币） | 1.01/0.35 | | H 股市值（亿港币） | 283.82 | | 流通 H 股（百万股） | 29,875.86 | | 汇率（人民币/港币） | 1.0920 | 一年内股价与基准指数对比走势： -21% 179% 06/06 07/06 08/06 09/06 10/06 11/06 12/06 01/06 02/06 03/06 04/06 05/06 06/06 HSCEI 阿里影业 资料来源：Bloomberg 相关研究 证券分析师 林起贤 A0230519060002 linqx@swsresearch.com 任梦妮 A0230521100005 renmn@swsresearch.com 夏嘉励 A02305220 ...

分析师：张刚 登记编码：S0730511010001 zhanggang@ccnew.com 021-50586990 晨会聚焦 资料来源：聚源，中原证券研究所 -16% -10% -5% 0% 6% 11% 16% 21% 2024.06 2024.10 2025.02 2025.06 上证指数 深证成指 | 国内市场表现 | | | | | --- | --- | --- | --- | | 指数名称 | | 昨日收盘价 | 涨跌幅(%) | | 上证指数 | | 3,376.20 | 0.42 | | 深证成指 | | 10,144.58 | 0.87 | | 创业板指 | | 2,022.77 | -0.47 | | 沪深 | 300 | 3,868.74 | 0.43 | | 上证 | 50 | 2,443.97 | -0.52 | | 科创 | 50 | 891.46 | 0.14 | | 创业板 | 50 | 1,924.26 | -0.67 | | 中证 | 100 | 3,690.74 | 0.37 | | 中证 | 500 | 5,739.01 | 0.78 | | 中证 | 1000 | ...

Investment Rating - The report indicates a positive outlook for the IP derivatives industry, particularly highlighting the strong performance of Pop Mart's Labubu 3.0 series and the potential of the "emotional consumption" sector [4][10]. Core Insights - On April 25, Pop Mart's official app topped the US App Store shopping chart for the first time, coinciding with the global release of the Labubu 3.0 plush series, which sparked a buying frenzy [4][7]. - The sales momentum of Pop Mart's new products underscores the high growth potential of the emotional consumption sector, with significant validation of its global potential in overseas markets [10]. - The secondary market for Labubu 3.0 products shows high premiums, with hidden variants selling for an average of 1,200 RMB, reflecting over a 10-fold increase from the original price of 99 RMB [10]. - The report emphasizes the strong product line innovation and marketing strategies of Pop Mart, including collaborations and limited editions aimed at various markets [10]. Summary by Sections Market Performance - The Labubu 3.0 series has seen remarkable sales, with the average secondary market price for hidden variants reaching approximately 1,200 RMB, while regular variants also show significant price increases [10]. - The US pricing for Labubu 3.0 is set at 28 USD, a 27% increase compared to previous versions, primarily due to tariff adjustments [10]. Product Innovation - Pop Mart consistently launches new basic blind box products annually, with innovative designs and collaborations with popular brands like Coca-Cola and PRONOUNCE [10]. - The introduction of new IPs and expansion of existing ones, such as DIMOO's collaboration with Disney, further enhances product appeal and market reach [10]. Industry Trends - The report highlights the ongoing transformation of traditional stationery companies into diversified IP ecosystems, with companies like Guangbo and Chuangyuan leveraging popular IPs to create a wide range of products [10].