Financial Performance - Q2 2025 revenue reached $739 million, an 84% year-over-year increase, driven by Alani Nu's $301.2 million revenue contribution[31] - Gross profit for Q2 2025 was $381 million, an 82% year-over-year increase, with a gross margin of 51.5%[31, 32] - Adjusted EBITDA for Q2 2025 increased by 109% to $210 million, resulting in an adjusted EBITDA margin of 28.4%[31, 32] - Net income for Q2 2025 rose by 25% to $99.9 million[31, 32] - Adjusted diluted EPS for Q2 2025 increased by 68% year-over-year to $0.47[31, 32] - For the first half of 2025, revenue was $1.07 billion, a 41% increase compared to the first half of 2024[15, 32] Market Position and Growth - Celsius Holdings' portfolio surpassed $4 billion in past-52-week tracked retail sales as of July 20, 2025[31] - The Alani Nu brand delivered +129% year-over-year retail growth and added +3.1 points of share in Q2 2025[31] - Celsius Holdings contributed 13% of all energy drink category growth in 1H 2025 and holds 99.3% ACV[15] - Celsius Holdings is the 3 energy drink portfolio in the U S with a total U S share of 16 8% in tracked channels in 1H 2025[15]