Core Insights - Japanese Amazon sellers experience significant sales spikes during promotional events, with transaction volumes reaching up to ten times the daily average on Prime Day [1] - The Japanese Amazon marketplace has over 30 promotional events annually, creating a "holiday marketing ecosystem" that requires sellers to develop systematic traffic management capabilities [1] - A unique aspect of Japanese consumer culture is the points system, which symbolizes consumer identity and lifestyle, leading to the introduction of a ¥10 billion points promotion plan in 2023 [1] Promotional Strategy Adjustments - Starting June 15, 2025, new promotional rules will exclude products with high return rates or those priced significantly higher than competitors, pushing sellers towards a more refined strategy focusing on high-conversion and high-profit items [2] - Successful sellers establish a comprehensive execution system throughout the promotional cycle, including pre-event preparations and inventory management to avoid stockouts during high traffic periods [4] Logistics and Cost Management - Amazon Japan has reduced FBA shipping and storage fees, with some oversized item fees decreasing by up to 20% and 25%, respectively, while introducing cash-back incentives for new FBA products [4] - The upgraded Amazon SEND logistics system offers a user-friendly interface for sellers to quickly find optimal shipping solutions [4] Dynamic Management During Promotions - Real-time monitoring of promotional settings and performance is crucial during events, with immediate troubleshooting required for any issues that arise [6] - Post-event analysis is essential for evaluating promotional effectiveness and optimizing future strategies based on sales and profit data [6] Listing Optimization and Advertising - The recent upgrade of listing optimization tools on Japanese Amazon helps sellers create professional product detail pages, with free translation services available to ensure content is culturally relevant [7] - Advertising strategies should be tailored to Japanese consumer behavior, utilizing a funnel model to allocate budgets effectively across different advertising layers [7] Timing and Seasonal Strategies - Precise timing of promotional activities is key, with strategies like "early bird specials" and "core explosion" phases helping sellers reach consumers at various decision-making stages [8] - Different strategies should be employed based on seller maturity, with new sellers focusing on core promotional nodes and established sellers creating a product matrix for comprehensive coverage [8] Continuous Improvement and Automation - Continuous optimization and iteration are essential for success in the Japanese market, with a focus on localizing content and improving customer service [11] - Automation tools are increasingly important for managing the numerous promotional events throughout the year, allowing for real-time monitoring and alerts for performance thresholds [11] - Understanding local culture and maintaining a refined operational approach are critical for sustained success in the competitive Japanese Amazon marketplace [11]