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Budget aims to boost India's animation, content creation with ₹250-crore investment
MINT· 2026-02-01 10:32
Core Insights - The Indian government's allocation of ₹250 crore for the AVGC ecosystem aims to formalize talent development in animation, visual effects, gaming, and comics, indicating a significant push towards institutionalizing the creator economy [1][2] Government Initiatives - The Union Budget includes support for the Indian Institute of Creative Technologies (IICT) to establish AVGC content creator labs in 15,000 secondary schools and 500 colleges across India, promoting early exposure to digital content creation [2] - This initiative aligns with the Economic Survey's recognition of the "orange economy" as a vital growth driver in India's media and entertainment sector, projected to reach ₹2.5 trillion in 2024 [4] Industry Valuation and Growth - The animation, VFX, and post-production segment of India's media and entertainment industry was valued at ₹10,300 crore in 2024, highlighting the sector's growth potential [3] - Digital media now constitutes approximately one-third of the sector's revenues, increasing demand for content production and related services [4] Expert Opinions - Industry leaders emphasize the importance of formal training in enhancing content quality and career sustainability, with the creator economy influencing over 30% of consumer purchase decisions and generating $350–400 billion in consumer spending [5][6] - The initiative is expected to strengthen India's gaming ecosystem and build long-term industry capacity, positioning the country as a global hub for gaming and interactive entertainment [6][7] Skills Development and Employment - The focus on skilling in creative industries is seen as a hedge against traditional job roles affected by AI and global supply chain changes, creating new monetizable skills in content creation and game development [8] - Experts note that the COVID-19 pandemic has shifted consumption patterns towards smartphones, emphasizing the need for new storytelling formats that cater to evolving audience preferences [9][11] Educational Impact - The government's emphasis on creative education is viewed as crucial for fostering innovation and imagination among young minds, preparing them for future opportunities in animation and gaming [10] - There is a call for a stronger pipeline of trained talent in film language and narrative craft, with suggestions for educational reforms to better align with industry needs [14]
Ghanaian Animation: A New Wave of African Stories | Jesse Sunkwa-Mills | TEDxUniversityofCapeCoast
TEDx Talks· 2025-08-28 14:59
[Music] I just want us to, you know, for a moment imagine um turning on your TVs at home or even better still your mobile phones and you open your favorite streaming app whether it's a Netflix, an Amazon Prime or even better AfroTales Plus and you're able to watch content like what you just saw on the screen. Um, a Ghanian animated film, okay? Films that has characters like what you just saw, characters that look like you and I, characters that speak our language, characters that wear clothes like what you ...