Core Insights - The company positions artificial intelligence (AI) as a central lever for enhancing advertiser performance and driving profitable growth during the fourth-quarter earnings call [1][3] - AI is being integrated end-to-end across the advertising platform, focusing on creative development, campaign delivery, and optimization to improve direct-response outcomes and return on ad spend [2][4] Advertising Performance - In Q4, targeted improvements in dynamic product ads led to a 55% reduction in cost per action for seven zero conversions and a 45% reduction for one zero conversion, with dynamic product ad revenue growing 19% year over year [5] - Sponsored Snaps showed a 7% increase in click-through rates and a 17% increase in click-through purchases from Q3 to Q4, highlighting their effectiveness in engaging users [6] Case Studies and Success Metrics - Advertiser case studies demonstrated significant lower-funnel performance, with Kon-Tiki achieving a 283% increase in return on ad spend and a 72% reduction in cost per purchase through Sponsored Snaps [7] - The Saudi QSR brand Kudu combined AR lenses with Sponsored Snaps, resulting in 40% more app installs at a 76% lower cost per install and 38 times more purchases at an 84% lower cost [7] App Advertising and SMB Growth - The app advertising business accelerated in Q4, with revenue from in-app optimizations growing 89% year over year, attributed to advancements in foundational app models and immersive formats [8] - Small and medium-sized businesses contributed significantly to advertiser growth, with total active advertisers increasing by 28% year over year in Q4 [9] Financial Performance - Revenue grew 10% year over year in Q4, with advertising revenue reaching $1.48 billion, up 5% year over year, supported by strength in the SMB segment and improved performance across newer ad formats [10] - Gross margin reached 59% in Q4, reflecting a shift toward higher-margin revenue streams [11] User Engagement and Future Plans - More than 200 million Snapchatters engaged with games monthly in Q4, a 90% year-over-year increase, driven by new game formats [12] - The company plans to launch augmented reality hardware publicly in 2026, indicating a long-term growth strategy beyond smartphones [12]

Core Insights - Snap (SNAP) reported a Q3 2025 loss of 6 cents per share, meeting the Zacks Consensus Estimate, compared to a loss of 9 cents per share in the same period last year [1][10] - Revenues increased by 10% year-over-year to $1.51 billion, surpassing the Zacks Consensus Estimate by 1% [1][10] Revenue Breakdown - North America, accounting for 60% of total revenues, saw a 5% year-over-year increase to $898 million [2] - Europe, representing 20% of revenues, experienced a 20% rise to $298 million [2] - Revenues from the Rest of World (ROW), making up 21% of revenues, reached $311 million, up 17% year-over-year [2] User Engagement and Growth - Snap's global daily active users (DAU) reached 477 million, an 8% increase year-over-year, with an addition of 8 million DAU quarter-over-quarter [4][10] - North America's DAU was 98 million, down 3% year-over-year, while Europe's DAU was 100 million, up 1% year-over-year; ROW's DAU was 280 million, up 15% year-over-year [5][10] - Monthly active users reached 943 million, reflecting a 7% year-over-year growth [5] Subscription and Other Revenues - Other revenues, primarily from Snapchat+ subscriptions, surged 54% year-over-year to $190 million, with an annualized run rate exceeding $750 million [3] - Snapchat+ subscribers approached 17 million, marking a 35% year-over-year growth [3][6] Advertising Performance - Direct response advertising revenue increased by 8% year-over-year, driven by strong demand from small and medium-sized business advertisers [8] - Purchase-related ad revenue grew over 30% year-over-year, aided by improved campaign performance [8] - Sponsored Snaps platform showed significant effectiveness, achieving up to 22% higher conversions and 19% lower cost per action [9][11] Financial Metrics - Adjusted cost of revenues rose 5% year-over-year to $671 million, while adjusted operating expenses increased by 8% to $654 million [12] - Adjusted EBITDA was $182 million, up 38% from the previous year, with an adjusted EBITDA margin expanding by 2 percentage points to 12% [13] Cash Flow and Balance Sheet - As of September 30, 2025, cash, cash equivalents, and marketable securities totaled $3 billion, up from $2.9 billion as of June 30, 2025 [14] - Operating cash flow was $146.49 million, compared to $115.87 million in the prior year, while free cash flow increased to $93 million from $72 million [14] Guidance - Snap anticipates a decline in daily active users in Q4, with projected revenues between $1.68 billion and $1.71 billion, indicating 8-10% year-over-year growth [15] - Adjusted EBITDA is expected to range between $280 million and $310 million, reflecting improved cost discipline [15][16]

Financial Data and Key Metrics Changes - Total revenue increased by 10% year-over-year to $1.51 billion, driven by improved advertising demand and the expansion of direct revenue streams [5][30] - Advertising revenue reached $1.32 billion, up 5% year-over-year, with direct response advertising revenue increasing by 8% year-over-year [30][31] - Net loss reduced by more than 30% year-over-year to $104 million, reflecting progress toward sustained profitability [7][36] - Adjusted EBITDA was $182 million, with adjusted EBITDA margins expanding to 12% [7][35] Business Line Data and Key Metrics Changes - Other revenue, including Snapchat Plus subscription revenue, increased by 54% year-over-year to $190 million [5][30] - Direct response advertising revenue growth was driven by strong demand for pixel purchase and app purchase optimizations, particularly from small and medium-sized business clients [30][31] - The North America large client solutions business experienced a modest decline, while the SMB advertising business grew over 25% [31][64] Market Data and Key Metrics Changes - Advertising revenue growth accelerated in Europe and the rest of the world, with Europe growing by 12% and the rest of the world by 13% year-over-year [31][32] - North America accounted for approximately 43% of total global revenue, decreasing as a share of total revenue by roughly 10 percentage points over the past two years [32] - Global impression volume grew approximately 22% year-over-year, although total eCPMs decreased by about 13% due to increased inventory from Sponsored Snaps [33] Company Strategy and Development Direction - The company aims to reach 1 billion monthly active users globally, with a focus on enhancing user engagement through new features and conversation starters [4][15] - Investments in augmented reality and generative AI are central to the company's long-term strategy, with significant user engagement in AR experiences [15][16] - The company is recalibrating investments in community growth and cost structures to improve financial efficiency [12][13] Management's Comments on Operating Environment and Future Outlook - Management anticipates potential declines in daily active users in Q4 due to internal and external factors, including regulatory changes and age verification initiatives [15][56] - The company remains committed to improving monetization efficiency and ensuring compliance with evolving regulations [15][56] - Management expressed confidence in the long-term growth potential, supported by a robust balance sheet and cash flow generation [37] Other Important Information - The company has authorized a new share repurchase program of $500 million to manage share count for long-term shareholders [40] - A partnership with Perplexity AI will integrate conversational search into Snapchat, expected to enhance user experience and generate revenue starting in 2026 [29][44] Q&A Session Summary Question: On the Perplexity partnership, is the cash stock split already determined? - Management indicated that the cash and stock split for the Perplexity partnership is not finalized and will depend on future developments [42][44] Question: How do you see Snap's role evolving as a distribution channel? - Management highlighted the opportunity to distribute AI agents through the chat interface and Sponsored Snaps, enhancing customer experiences [50][52] Question: Can you provide an update on direct response advertising growth? - Direct response revenue grew by 8% year-over-year, with strong performance in Europe and the rest of the world, while North America lagged [60][63] Question: What is the conviction level on keeping infrastructure costs flat next year? - Management expressed confidence in maintaining flat infrastructure costs through improved capacity utilization and cost structure optimization [66][67] Question: What is the latest thinking on Spectacles and potential financial partners? - Management did not provide specific updates on financial partnerships but emphasized the advanced AR software stack and its potential [69]

Financial Data and Key Metrics Changes - In Q3 2025, total revenue increased by 10% year-over-year to $1.51 billion, driven by improved advertising demand and the expansion of direct revenue streams [5][29] - Advertising revenue reached $1.32 billion, up 5% year-over-year, primarily due to growth in direct response advertising revenue, which increased by 8% year-over-year [29][30] - Adjusted EBITDA was $182 million, an improvement of $50 million compared to the prior year, with a net loss reduced by over 30% year-over-year to $104 million [6][36] - Free cash flow was $93 million in Q3, with a total of $414 million over the trailing 12 months [6][37] Business Line Data and Key Metrics Changes - Direct response advertising revenue increased by 8% year-over-year, with strong demand from small and medium-sized business customers [5][29] - Other revenue, including Snapchat Plus subscription revenue, surged by 54% year-over-year to $190 million [5][29] - The community reached 477 million daily active users, an increase of 34 million or 8% year-over-year [4] Market Data and Key Metrics Changes - Advertising revenue growth in Europe accelerated to 12% year-over-year, while the rest of the world saw a 13% increase [30] - North America advertising revenue grew only 1% year-over-year, with the SMB segment growing over 25% [30][31] - Global impression volume grew approximately 22% year-over-year, although total eCPMs decreased by about 13% due to increased inventory [32] Company Strategy and Development Direction - The company aims to reach 1 billion monthly active users globally and is focusing on enhancing user engagement through new features and conversation starters [4][7] - Investments in augmented reality and AI are prioritized, with plans to introduce new monetization tools and premium offerings [5][20] - The strategy includes recalibrating investments in community growth and optimizing cost structures to improve financial efficiency [11][12] Management's Comments on Operating Environment and Future Outlook - Management anticipates potential declines in daily active users in Q4 due to regulatory changes and internal initiatives [13] - The company remains committed to long-term growth despite short-term engagement headwinds, focusing on monetization efficiency and compliance with regulations [12][13] - Future revenue guidance for Q4 is set between $1.68 billion and $1.71 billion, implying year-over-year growth of 8%-10% [37] Other Important Information - The company has approximately $3 billion in cash and marketable securities, providing financial flexibility for future investments [6][37] - A new share repurchase program of $500 million has been authorized to manage share count for long-term shareholders [39] Q&A Session Questions and Answers Question: On the Perplexity partnership, is the cash stock split already determined? - Management expressed excitement about the Perplexity partnership, emphasizing its potential to enhance Snapchat's role as a messaging service and the unique opportunity to distribute AI agents through the chat interface [41][43] Question: Should we presume that the reason for the leverage in cost of revenue is due to not paying out to content owners? - Management clarified that the improvement in gross margins is attributed to a mix shift towards higher-margin ad formats like Sponsored Snaps and Spotlight, which have lower associated costs [42][46] Question: How do you see Snap's role evolving as a distribution channel? - Management highlighted the opportunity to open up the chat interface to more AI agents and conversational commerce experiences, indicating a strategic focus on enhancing customer engagement through these channels [47][49] Question: Could you talk about your conviction level on keeping infrastructure costs flat next year? - Management indicated a strong focus on improving capacity utilization and efficiency in infrastructure costs, aiming to maintain flat costs into 2026 [60][61] Question: What is the latest thinking on Spectacles and potential financial partners? - Management is preparing for the public release of Spectacles and is considering various options to accelerate technical leadership in the AR space, including establishing a standalone subsidiary for better flexibility [63]

Financial Performance - Revenue reached $1507 million in Q3 2025, a 10% year-over-year increase[8, 11] - Average revenue per user (ARPU) was $316, up from $310 in the prior year[8] - GAAP gross margin improved to 55%, compared to 53% in the prior year[8] - Net loss decreased to $104 million, compared to $153 million in the prior year[8] - Adjusted EBITDA was $182 million, compared to $132 million in the prior year[14] User Engagement - Global monthly active users (MAU) reached 943 million in Q3, an increase of 60 million or 7% year-over-year[18] - Daily active users (DAU) were 477 million in Q3 2025, an increase of 34 million, or 8%, year-over-year[19] Revenue Diversification - Other Revenue, primarily from Snapchat+ subscriptions, increased 54% year-over-year to $190 million in Q3[22] - Purchase-related ad revenue grew over 30% year-over-year[22] Capital Allocation - The company authorized a new $500 million stock repurchase program[82]

Core Viewpoint - Snap has officially launched a comprehensive advertising product and solution specifically designed for app advertisers, named App Power Pack, aimed at enhancing ad efficiency and investment returns for outbound enterprises on Snapchat [1] Group 1: Product Features - App Power Pack can be seamlessly integrated into existing or new advertising campaigns with minimal additional effort required from advertisers [1] - The solution includes innovative ad formats and improved performance, supporting both SKAdNetwork (SKAN) and non-SKAN advertising campaigns [1] - Data indicates that products related to App Power Pack can increase app installation rates by over 25% [1]